Sales Executive - Central Valley & Coast

Territory/Location: California - Central Valley & Coast (only candidates located in the specified territory will be considered)

About Learning Without Tears (LWT)

At Learning Without Tears, we're more than just a company; we're a passionate, family-owned community on a mission to revolutionize education. We believe that learning should be engaging and joyful, which is why we create innovative, fun products and digital resources that empower educators and inspire children. Every day, our commitment to collaboration and creativity propels us forward. We're dedicated to embracing change, striving for excellence, and simplifying processes to create a lasting impact in the lives of educators and learners alike.

Responsibilities

• Master expertise in Learning Without Tears (LWT) curricula, programs, and products, both print and digital.
• Drive new business growth by identifying and cultivating prospective districts and schools.
• Expand existing relationships through upselling, cross-selling, and multi-school/district penetration.
• Develop and execute a territory growth plan that includes school visits, presentations, regional events, conferences, and personalized outreach.
• Partner with others across the organization to strengthen retention, support adoption, and drive expansion.
• Build and maintain a balanced pipeline and be accountable to consistent activity and pipeline metrics.
• Identify district and state-level trends to uncover opportunities and minimize risks.
• Provide feedback to marketing and product teams to align market needs with LWT solutions.
• Deliver engaging, professional presentations to educators and administrators, adapting messaging to audience needs.
• Actively participate in team meetings, training, and company events.

Requirements

• B.A. or B.S. in education or business-related field preferred.
• 4+ years of sales experience with demonstrated success selling curriculum, educational programs, or education technology solutions.
• Experience selling into K–12 public, private, or charter school systems.
• Proven track record of building new business, expanding existing accounts, and consistently meeting or exceeding quota.
• Strong presentation and public speaking skills; confident presenting to both small groups and large audiences.
• Ability to prospect effectively, build a robust pipeline, and move opportunities through the full sales cycle.
• Comfortable working independently in a field-based role with remote management.
• Proficient in CRM and technology tools to support sales effectiveness (experience with Salesforce preferred).
• Strong organizational and time management skills to balance multiple priorities.
• Self-starter with a passion for improving student outcomes and supporting educators.
• Ability to travel up to 80% of working time, with some evenings and weekends as needed.
• Ability to lift up to 40 lbs.

Benefits

• Mission-Driven Impact: Join a team passionate about making a difference and driving positive change.
• Growth and Development: Build your career in sales with training, coaching, and clear career progression.
• Work-Life Balance: Enjoy flexible work options, generous PTO, and wellness support.
• Inclusive Culture: We foster a diverse, collaborative, and supportive workplace.
• Competitive Benefits: Receive competitive pay, comprehensive benefits, and employee recognition.