Sales Execution Manager, South Texas

Field-based remote role in South Texas. Candidates must be based in or near Austin or San Antonio.

Reports to the Regional Distributor Manager. Up to 40% field-based travel with some overnight stays required. Sales territory: San Antonio, Texas.

About the role

The Sales Execution Manager (SEM) is a driving force behind sales success. You’ll partner with distributors to maximize sales, bring the brand to life in stores, and take ownership of local market execution. From engaging key buyers to tracking distributor performance, you’ll play a pivotal role in uncovering opportunities to grow our brand.

Responsibilities

• Distributor Partnership Management:
  • Collaborate with distributors on key sales activities such as “work withs,” sales meeting kick-offs, and local chain wired selling initiatives.
  • Develop relationships with NA Brand Managers within local distributor partners (DP) and key account teams and inventory ordering team.
  • Benchmark and establish clear expectations for DP performance.
  • Create systems for DPs to drive KPIs and brand revenue goals.
  • Analyze the distributor structure and make recommendations to the DP.
• In-Store Execution:
  • Oversee merchandising and promotional execution in national and regional chain stores, ensuring product placement and compliance with brand standards.
• Data Analysis & Forecasting:
  • Use VIP data to track distributor performance and support accurate purchase order forecasting.
• KPI & Performance Tracking:
  • Support the management of key performance indicators related to distributor sales growth and in-store execution.
• P&L Management:
  • Create accurate and timely forecasts for case volume, spending, and profitability.
• Merchandiser Training & Development (if applicable):
  • Lead training for Merchandiser(s) to enhance selling capabilities and market readiness.
  • Manage training programs for merchandisers to ensure effective product placement and promotional execution.
• Brand Messaging:
  • Educate distributors on the Liquid Death brand narrative to ensure clear and consistent messaging.

Requirements

• Bachelor’s Degree preferred or equivalent in Business or Sales Marketing.
• 4+ years of relatable Regional Sales Management, Territory Sales, or Distributor Partner Management experience within the Beverage and Distributor Sales Environment, where strategic planning (including KPI tracking, market analysis, and using data-driven insights) to identify growth opportunities was critical to success.
• 2+ years of experience in the South Texas beverage industry / CPG strongly preferred.
• 2+ years of experience displaying leadership skills preferred.
• Proficiency working in VIP, Karma, Excel, PowerPoint required.
• Strong capability in data analysis and reporting preferred (IRI and Nielsen).
• Strong presentation skills (both written and verbal communication skills, with the ability to deliver engaging, clear presentations to diverse audiences).
• Must have a valid driver’s license & clean motor vehicle record (MVR) with no major violations.
• Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes.
• Up to 40% field-based travel with some overnight stays required.

Physical Demands

• Ability to stand in store and sit in a vehicle for extended periods of time.
• Ability to carry equipment and product up to 50 lbs.
• Safely operate personal vehicle to fulfill work-related duties.

Pay

The typical salary range for this position is $72,000 – $98,000. This range reflects an estimate of the anticipated base compensation and does not include potential bonuses, equity, or benefits. The actual compensation offer will take into account multiple factors including skills, experience, education, location, and applicable federal, state, and local wage and hour laws.

Benefits

• Medical plans with HMO (CA only), PPO, and HDHP options (including an HSA), FSA, and Dependent Care FSA.
• Guardian dental and vision coverage.
• UNUM packages including life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage.
• 100% match of Empower Retirement contributions up to 4% after three months.
• Student Loan Retirement Match to help crush student debt while saving for retirement.
• Wellness perks including Headspace, ClassPass memberships, and a robust EAP.
• SNOO Bassinets for employees with newborns.
• Nationwide pet insurance.
• 17 paid holidays and Flex PTO.
• Travel assistance.