Sales & Events Manager

About the role

The Sales & Events Manager is responsible for managing accounts to achieve guest satisfaction and solicit past and new business, ensuring all revenue goals are met or exceeded.

Responsibilities

• Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
• Maximize revenue by selling all facets of the hotel to previous, current and potential clients.
• Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
• Manage accounts ensuring pertinent aspects of solicitation and closing are complete and documented.
• Cook up hotel relationships with key accounts to increase customer satisfaction and account revenue.
• Develop and conduct persuasive verbal sales presentations to prospective clients.
• Articulate and leverage the benefits of the hotel to close sales opportunities.
• Travel locally to conduct outside calls, promote the hotel and review competition.
• Represent the hotel at trade shows.
• Follow sustainability guidelines and practices related to HHM’s EarthView program.
• Perform other duties as requested by management
• Oversee all catering sales, targeted towards existing and new corporate and social markets.
• Drive new events and group business through proactive prospecting and lead generation
• Qualify and convert inquiries from all channels, including CVENT, Marriott, and direct leads
• Lead client engagement through site tours, presentations, and ongoing relationship management
• Negotiate contracts and manage the full RFP process with a focus on profitable outcomes
• Oversee events from initial inquiry through execution and final billing
• Provide clear reporting on pipeline, production, and sales activity
• Develop BEOs, floor plans, and event proposals in partnership with internal teams
• Collaborate closely with Revenue Management to ensure timely, strategic responses
• Manage function space inventory and optimize pricing and utilization
• Cook up coordination with operations, F&B, and external vendors to deliver seamless events

Requirements

• Ace an associate’s or bachelor’s degree in Hospitality or a related industry.
• Show a proven track record in sales, with previous hospitality sales experience preferred.
• Bring 2–3+ years of experience in event, group sales, or catering within hospitality.
• Have a strong understanding of event operations, F&B, and space optimization.
• Show a proven ability to manage multiple events and priorities in a fast-paced environment.
• Show excellent communication, organization, and client-facing skills.
• Show experience with Fosse, CVENT, Salesforce, and Microsoft Office; Canva a plus.
• Show a flexible schedule with the ability to support events as needed.

Skills

• Show a strong understanding of event operations, F&B, and space optimization.
• Show a proven ability to manage multiple events and priorities in a fast-paced environment.
• Show excellent communication, organization, and client-facing skills.
• Show experience with Fosse, CVENT, Salesforce, and Microsoft Office; Canva a plus.

Benefits

Comprehensive benefits package including health insurance, retirement plans, paid time off, and more.

Pay

$70,000 to $80,000 per year

Schedule

Varying work schedule with occasional holiday and weekend support required.

Work Environment and Context

Work involves sitting for extended periods, lifting up to 10 pounds, bending, reaching, using hands and fingers to operate keyboard. Moderate travel between hotel and client's locations required.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It