Sales Enablement Trainer (PEO | HCM)

About the job

About CoAd:

Coad helps businesses navigate the complexities of workforce management through a combination of technology, expertise, and human support. Serving more than 17,000 clients nationwide, Coad delivers payroll, HR, benefits administration, compliance support, workforce technology, and PEO services that help organizations simplify operations, support their employees, and drive growth.

Built on the belief that workforce solutions should be integrated, intuitive, and people-centered, Coad empowers employers to manage their workforce with greater confidence while adapting to the evolving needs of today’s workplace.

Key Responsibilities

• Lead Sales Onboarding: Design, deliver, and continuously improve onboarding programs for new Sales team members, ensuring fast time-to-productivity and strong foundational knowledge
• Ongoing Training & Certification: Create and facilitate ongoing training programs, skill refreshers, product knowledge modules, and certifications tailored to Sales needs
• Sales Process & System Training: Equip reps with mastery of sales methodology, call flow, qualification, Salesforce processes, Gong usage, lead management workflows, and related tools
• Curriculum Development: Build structured training paths, competency frameworks, and content aligned to sales playbooks and GTM strategy
• Performance Diagnostics: Use KPIs, call reviews, data insights, and manager/rep feedback to identify skill gaps and create targeted enablement interventions
• Partner with Leaders: Collaborate closely with Sales leadership, Sales Ops, Marketing, Product, and Commercial Operations to ensure training is aligned to current strategies, campaigns, and messaging
• Training Delivery & Facilitation: Deliver highly engaging virtual and in-person training sessions, workshops, and coaching programs, with emphasis navigating the first 90 days of tenure, ensuring an accelerated success path
• Asset Development: Identify gaps in training assets (eLearning videos, infographics, job aids, playbooks, and microlearning modules) and collaborate with the Sales Enablement team to create content

Required Skills and Experience

• 3+ years in sales enablement, PEO or Payroll sales training, Sales leadership, or similar role
• Deep understanding of Sales motions, inbound/outbound calling, objection handling, and pipeline development
• Understanding of the PEO model, including payroll, HR, benefits, workers’ comp, risk management, and pricing fundamentals
• Strong facilitation and coaching skills with an ability to engage and motivate Sales professionals
• Experience designing training content, playbooks, and coursework (PowerPoint, LMS platforms, video tools)
• Familiarity with Salesforce, Gong, ZoomInfo, and common sales tech tools is strongly preferred
• Excellent communication, instructional design, and stakeholder management skills
• Innovative thinker and practical operator adept at driving execution of programs and processes
• A passion for helping sellers grow, improve, and win
• Familiarity with AI-assisted tools (e.g., generative AI, copilots) and a willingness to incorporate them into daily workflows.
• Comfort using AI tools to improve productivity, draft content, or summarize information.