Sales Enablement Specialist

About the role

The role is often considered the first step in a professional sales career and is heavily focused on pipeline generation.

Responsibilities

• Develop and maintain comprehensive sales collateral including case studies, whitepapers, one-pagers, and presentation decks.
• Create and deliver training programs on IBC product features, benefits, competitive positioning, and industry trends.
• Build and manage a centralized repository of sales resources, templates, and tools.
• Conduct regular coaching sessions with sales representatives to improve pitch effectiveness and closing techniques.
• Collaborate with product, clinical, and marketing teams to translate complex behavioral health solutions into compelling sales narratives.
• Create industry-specific messaging and use cases for different customer segments (employers, health plans, providers).
• Create competitive intelligence summaries and battle cards.
• Maintain up-to-date documentation on pricing, packaging, and promotional offerings.
• Track sales enablement effectiveness through metrics such as win rates, deal velocity, and rep productivity.
• Identify skill gaps and training needs within the sales team.
• Analyze sales feedback to inform product positioning and messaging refinements.
• Report on enablement ROI and recommend continuous improvements.
• Partner with sales leadership to understand pipeline challenges and market feedback.
• Work with Product Management to ensure the sales team understands new features and updates.
• Liaise with Marketing to align messaging and leverage campaign assets.
• Support the sales team during product launches and go-to-market initiatives.

Qualifications/Skills

• Bachelor’s degree in business, marketing, communications, or related field.
• 3-5 years’ experience in sales enablement, sales operations, or a similar role.
• Strong project management skills with the ability to coordinate multiple tasks simultaneously.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Expertise in Microsoft Office suite to include Word, Excel, PowerPoint, and Publisher.
• Excellent communication skills (written and oral) and organization skills.
• Desire to be office-based.
• Experience in group presentations/speaking.
• Excellent problem-solving abilities. Knowledgeable and intuitive.
• Cool cooperative attitude and self-starter. Assertive. Goal-oriented. Fast-paced.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

For further information about BHS please see https://behavioralhealthsystems.com/providers/.