Sales Enablement Manager

Role and Responsibilities

Leads the creation and deployment of training, sales messaging, playbooks, processes, and tools that support the sales force, applying ADDIE and Kirkpatrick-model principles to design and evaluation.

Supports product, plan, and pricing launches by preparing and enabling the sales team to understand and sell new and updated solutions, including staged microlearning to reduce cognitive overload during rollout.

Owes foundational and continuous learning programs for sales, including new hire onboarding curriculum, content creation, scheduling and coordination, and live or virtual delivery of training.

Conducts needs assessments and gap analyses to identify skill and knowledge gaps, then builds targeted coaching programs and manager-level intervention plans; uses Gong or a comparable conversation intelligence platform where available to inform this work.

Designs and maintains dashboards and reporting that track training completion, program adoption, and content effectiveness, translating findings into clear recommendations for sales leadership.

Certifies and onboards trainers, facilitators, and (where applicable) outsourced/partner resources through structured evaluation such as panel review, technical acumen checks, and teach-back assessments.

PARTNER CROSS-FUNCTIONALLY WITH SALES LEADERSHIP, PRODUCT MARKETING, AND OPERATIONS TO KEEP MESSAGING, PROCESS, AND TOOLS ALIGNED AS OFFERS AND POLICIES EVOLVE.

Knowledge, Skills, and Abilities

Expert ability to create clear, engaging training content across formats — microlearning, e-learning, video simulation, job aids, and instructor-led — and provide cohesive direction to product marketing on sales-facing messaging.

Deep grounding in instructional design and adult learning methodology (Ex. ADDIE, Kirkpatrick model) and in applying it across generational and international learning audiences.

Proven ability to run needs assessments, gap analyses, and pre/post-training KPI measurement, and to turn that data into program design decisions.

Experience with Gong or a similar conversation intelligence platform for coaching and training purposes is a strong plus.

Proven ability to manage multiple enablement projects at once, from concept through launch and measurement, including LMS administration and content library management.

Process-improvement mindset (Lean Six Sigma or similar) and comfort partnering with workforce management and operations on staffing and scheduling trade-offs.

Highly developed coaching, facilitation, presentation, and written communication skills.

Desired Qualifications

Bachelor's degree, or a strong history of driving measurable training or enablement outcomes.

Five or more years of experience in sales enablement, learning & development, instructional design, or customer success/care enablement, ideally including experience designing programs that are tied to revenue or retention outcomes (e.g., save rate, ramp time, churn).

Direct B2B sales or account management experience is a plus but not required.

Experience building and running trainer or partner certification programs, including for outsourced/BPO resources, is a plus.

Experience with Gong, or a similar platform, for coaching and training purposes is a plus.

A sales training or sales methodology certification (e.g., Customer Centric Selling, SPIN Selling) is a plus.

Experience supporting technology, telecom, or other B2B sales or customer-facing teams is a plus.

Superior organizational, time management, and project management skills, with the ability to manage multiple stakeholders across Sales, Marketing, and Operations.

Self-motivated and resourceful, with a strong drive to produce measurable results.