Sales Director, North America - Storyful News & Video
About the role
Storyful, a Dow Jones company and part of News Corp, is a global leader in verified social media news, video, and intelligence. We help newsrooms, publishers, broadcasters, platforms, and other media organizations understand what is happening across the social and digital landscape, focusing on verified eyewitness content, rights-cleared video, and trusted digital context.
Opportunity
We are hiring a Sales Director to lead growth for our core News & Video business in North America. This role is central to Storyful's efforts to grow its publisher, broadcaster, and digital news customer base in one of our most important markets. The role requires a combination of disciplined sales execution and strong market judgment.
Why this role matters
This role offers an opportunity to take ownership of a priority growth region for Storyful News & Video. It sits at the intersection of Sales, Editorial, Marketing, and Product, with scope to influence how Storyful engages the North American media market. It provides a strong mix of account ownership, new business development, senior client engagement, and input into targeted go-to-market strategy.
What you’ll do
Own a defined North America revenue target across the Storyful Newswire customer and prospect base.
Drive new business, renewals, retention, and upsell across publishers, broadcasters, and digital news organizations.
Build and convert a high-quality pipeline through targeted outreach, account planning, and structured follow-up.
Position Storyful’s verified video around trust, speed, rights, coverage, workflow value, and audience relevance.
Collaborate with Editorial Partnerships to understand client needs, newsroom workflows, renewal risks, and expansion opportunities.
Account development and commercial discipline
Prioritize accounts based on revenue potential, renewal timing, strategic value, and likelihood to convert.
Navigate complex sales cycles involving news desks, social/audience teams, editorial leadership, procurement, and budget holders.
Build credible value cases with customers, particularly where budgets are under pressure or ROI is not immediately obvious.
Lead commercial conversations around pricing, packaging, renewal negotiation, and upsell opportunities.
Maintain accurate pipeline, forecasting, and activity reporting in Salesforce.
Targeted go-to-market and marketing collaboration
Work closely with Marketing to convert campaign engagement, events, content, and market activity into targeted account follow-up.
Identify priority North America accounts and help shape account-specific outreach, messaging, and follow-up.
Provide regular feedback on what is resonating with prospects, where objections are emerging, and which buyer groups are most engaged.
Partner with Marketing on sales enablement materials, case studies, proof points, and messaging that support complex newsroom and publisher sales cycles.
Help refine Storyful’s commercial narrative around trust, verification, speed, rights, workflow value, and return on investment.
What we're looking for
7+ years' relevant sales, business development, or account growth experience, ideally in media, publishing, digital content, news, video, licensing, information services, or a related B2B environment.
A track record of growing recurring revenue through a mix of new business, renewals, retention, and upsell.
A strong understanding of complex media buying cycles, including the ability to navigate users, influencers, editorial stakeholders, procurement, and budget holders.
The ability to build targeted account plans and create pipeline through proactive outreach, not just manage inbound demand.
Ability to sell a specialist product where the value case may include workflow efficiency, speed, trust, rights confidence, audience value, and risk reduction.
Strong commercial judgement, including the ability to qualify opportunities, prioritize accounts, structure deals, and manage renewal risk.
Comfortable working with Marketing to turn broader awareness into account-specific action, while retaining ownership of commercial follow-through.
Strong CRM discipline and clear communication skills, with the ability to engage both editorial and commercial stakeholders.
Equal Opportunity
Storyful is an equal opportunity employer. We are committed to building an inclusive workplace and welcome applications from all qualified candidates. Equal Opportunity Employer