Sales Director - Baxter Toyota of La Vista

About the Role

As a Sales Director at Baxter Toyota of La Vista, you will lead Sales Managers and Product Specialists to ensure excellence in all sales processes and guest interactions, with a focus on delivering an exceptional guest experience. This role is centered on developing and growing internal talent within the Sales Department to build a strong, future-ready leadership team.

Responsibilities

• Lead, coach, and mentor Sales Managers and Product Specialists to strengthen leadership, decision-making, and operational effectiveness.
• Create individualized development plans to prepare Sales Managers and Product Specialists for career growth.
• Provide regular performance feedback and conduct one-on-one coaching sessions focused on leadership growth.
• Model a positive, accountable, and guest-first culture that inspires the entire sales team.
• Identify skill gaps and provide targeted coaching in areas such as team motivation, process management, and guest engagement.
• Conduct workshops and role-play sessions to enhance sales leadership, deal structure knowledge, and team coaching abilities.
• Promote continuous learning by encouraging participation in internal and external leadership development opportunities.
• Oversee daily sales operations through Sales Managers, ensuring consistency and adherence to dealership standards.
• Monitor key performance indicators (KPIs) and guide Sales Managers and Product Specialists to improve results.
• Support Sales Managers and Product Specialists in managing guest satisfaction, lead response times, and overall process compliance.
• Ensure smooth collaboration between all departments to create a cohesive sales experience.
• Partner with the General Manager to set short- and long-term sales goals and align them with dealership objectives.
• Develop and communicate sales strategies that foster growth, retention, and profitability.
• Lead by example in demonstrating professional conduct, ethical standards, and a focus on team development over individual recognition.
• Identify high-potential leaders within the sales department and provide growth opportunities.
• Build a strong leadership pipeline by preparing Sales Managers and Product Specialists for future growth.
• Assist in recruitment, onboarding, and ongoing evaluation of Sales Managers and Product Specialists to ensure cultural and performance fit.
• Foster a collaborative environment where ideas are shared and best practices are implemented.
• Recognize and celebrate team and individual successes to maintain engagement and morale.
• Other duties as assigned by management.

Requirements

• Must be at least 18 years of age and have a valid driver’s license to operate a motor vehicle.
• Strong leadership experience with ability to elevate employees for future roles.
• Strong knowledge of dealership operations, inventory management, and finance processes.
• Proficiency with CRM and DMS systems (e.g., Route One, Dealertrack, Tekion, Reynolds, etc.).
• Excellent communication, organization, and multitasking skills.
• Ability to work in a fast-paced environment and support multiple teams simultaneously.

Benefits

• Market-leading medical plans including PPO, HSA, and FSA options.
• Multiple Dental (includes orthodontics) and Vision plans.
• Varying Vacation and Sick Leave available from Day 1.
• 4 Week-Paid Parental Leave available from Day 1.
• 401(k) Match with 100% vesting after 1 year and immediate eligibility at age 18.
• Short- and Long-Term Disability options.
• Accident and Critical Illness Plans.
• Basic Life, Pet, Legal, & Identity Insurance.
• Extensive Employee Discounts: Vehicle purchases, parts, service, hotels, travel, and more.
• Educational Reimbursement for general and specialized technical automotive degrees.
• Employee Assistance Programs.
• Paid Holidays: New Year’s Day, Memorial Day, Juneteenth, 4th of July, Labor Day, Thanksgiving, Christmas Eve, & Christmas Day.

About the Company

Baxter Auto Group is one of the nation's leading automotive retail groups, serving the metro areas of Omaha, Lincoln, Kansas City, Colorado Springs, and Madison. The company operates 20 dealerships and represents eight of the nation's top automotive brands, including Ford, Lexus, Toyota, Audi, Volkswagen, Honda, Subaru, and Mercedes-Benz. Baxter Auto believes its exceptional employees truly distinguish the company in the marketplace. It continually invests in maintaining a remarkable employee experience, including industry-leading benefits, a flexible work-life balance, and an experience centered around four key pillars: purpose, growth, well-being, and belonging.