SALES DEVELOPMENT REPRESENTATIVE

Position Summary

At Equipment Depot, we seek a sales development representative (SDR) to find and screen potential customers who can benefit from our products and services. Ideal candidates excel at researching leads, building relationships, and showcasing our strategic offerings.

Essential Functions

• Represent our company’s products and services, starting with a comprehensive understanding and leading to consumer research to identify how our solutions meet needs
• Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets
• Manage and maintain a pipeline of interested prospects and engage sales executives for next steps
• Identify best practices to refine the company’s lead generation process
• Increase transactional sales volume for Material Handling (MH) Class III ITA Units, Allied/Catalogue equipment, and new Preventative/Contract Maintenance Agreements on competitive OEM (MH) Forklifts
• Utilize various tools such as internet research, LinkedIn, cold-calling, and email to generate new sales opportunities
• Identify prospect's needs and suggest appropriate products/services
• Build long-term trusting relationships with prospects to qualify leads as sales opportunities
• Proactively seek new business opportunities in the market
• Set up meetings or calls between (prospective) customers and Territory Managers
• Achieve assigned Lead Generation quota on a weekly, monthly basis
• Achieve Transactional sales quota on MH Class III, Allied/Catalogue equipment, and Service/PM Contracts on a monthly and quarterly basis
• Report to Field Sales Manager (FSM) with weekly, monthly, and quarterly results
• Actively collaborate with Branch Management, Sales Leadership, Territory Managers, and Equipment Specialists

Qualifications

• Education: Bachelor’s degree or at least 5 years of relevant work experience
• Experience: 2-3 years of sales experience, with a history of exceeding lead targets
• Computer Skills: Strong communication skills via phone and email
• Other Requirements: Proven creative problem-solving approach and strong analytical skills, strong desire and ability to move up within a professional sales organization, strong communication, persuasion, active listening, time management, negotiation skills, demonstrated attention to detail and energy to work in a fast-moving, changing environment, current, valid driver’s license with relatively clean driving record