Sales Consultant

About the role

Audi Volkswagen of Bellingham, part of Swickard Auto Group, operates in the close‑knit Whatcom County community of Bellingham, WA, serving a loyal, community‑oriented buyer base that values authenticity over polish. The dealership represents two distinct brands—Audi’s premium performance and technology story alongside Volkswagen’s design‑forward value proposition—giving consultants a broad audience and meaningful conversations. Swickard is one of the fastest‑growing dealer groups in the country, ranked Top 5 in North America for reputation, and its HEART values (Honor, Engage, Anticipate, Respond, Thank) guide how we sell, serve, and lead. In this role you will welcome guests with genuine curiosity, guide them through the lineups, conduct test drives, build a guest pipeline, collaborate with finance and management, meet monthly targets while maintaining high satisfaction scores, and uphold the dealership’s hospitality standard in every interaction.

Responsibilities

• Welcome guests with genuine curiosity and warmth, understanding their needs before presenting vehicles.
• Guide guests through Audi and Volkswagen lineups with growing product knowledge, connecting performance, design, technology, and value to each buyer.
• Present vehicles and conduct test drives that bring the ownership experience to life.
• Build and maintain a guest pipeline through consistent follow‑up and CRM use.
• Collaborate with finance and management to deliver a transparent, pressure‑free purchase experience.
• Meet monthly sales targets while maintaining strong guest satisfaction scores.
• Stay current on both brands’ full lineups, technology features, and growing EV and PHEV offerings.
• Represent Audi Volkswagen of Bellingham and Swickard’s hospitality standard in every guest interaction.

Qualifications

• No prior automotive experience required; paid Audi and Volkswagen brand and product training provided from day one.
• Experience in hospitality, outdoor and lifestyle industries, retail, financial services, or consultative sales strongly preferred.
• Genuine curiosity about both brands—Audi’s performance and technology story and Volkswagen’s design and value proposition.
• Relationship‑first approach: listen before presenting and earn trust before asking for the sale.
• Self‑motivated with a drive to build a long‑term book of repeat and referral buyers.
• Comfortable with CRM tools and digital communication, or quick to learn them.
• Valid driver’s license with a clean driving record.

Pay

OTE of $50,000 – $125,000+ annually.

Benefits

• Paid Audi and Volkswagen brand and product training from day one.
• Medical, dental, and vision insurance.
• Life insurance and supplemental coverage options.
• Paid time off and paid holidays.
• Clear career path – strong Sales Consultants can grow into finance, management, and leadership roles at Swickard.
• Employee vehicle purchase and service discounts.