Sales Associate II

About the role

Coach is a global fashion house founded in New York in 1941 and part of the Tapestry portfolio. The Sales Associate is the front‑line ambassador of the Coach brand, delivering an elevated, personalized shopping experience, meeting personal and store sales goals, and supporting daily store operations. This role blends luxury‑retail service, omni‑channel selling, and team collaboration to drive brand loyalty and revenue.

Key Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross‑selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social‑selling platforms (including short‑form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset‑protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust‑based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Required Qualifications

• 1 + years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors.
• A combination of education and experience will be considered.
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie‑talkie use, and ability to read price/release sheets.
• Strong English proficiency.
• Ability to work in a fast‑paced environment.
• Luxury retail background, social‑media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills (preferred).
• Strong English language proficiency for EU candidates.

Schedule

Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high‑traffic retail days (including public holidays).

Physical Requirements

Ability to lift at least 25 lb regularly (up to 50 lb occasionally), and to climb, bend, kneel, and maneuver the sales floor and stockroom.

Competencies

• Courage: Provides direct, actionable feedback and takes necessary action.
• Creativity: Generates original ideas and makes unique connections.
• Customer Focus: Prioritizes customer needs and builds trust.
• Dealing with Ambiguity: Adapts quickly to change and handles uncertainty.
• Drive for Results: Consistently exceeds goals and pushes for bottom‑line success.
• Interpersonal Savvy: Builds effective relationships with diplomacy and tact.
• Learning on the Fly: Quickly grasps new problems and experiments for solutions.

For People Managers (when applicable):

• Strategic Agility: Anticipates trends, creates competitive strategies, and paints credible visions.
• Developing Direct Reports and Others: Provides challenging assignments, holds development discussions, and builds careers.
• Building Effective Teams: Fosters morale, open dialogue, and a sense of belonging.

Pay

Base Pay Range: $15.00 – $19.50 (compliant with minimum‑wage and local regulations).

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan
• Paid paternity and maternity leave
• Commuter benefits
• Disability insurance
• Tuition assistance