Sales Associate

Sales Associate Duties and Responsibilities

• Attain new and used sales quotas as agreed upon with the sales manager.
• Use floor time effectively to meet customer needs and solicit sales of all products.
• Present the features of all products to customers along with their benefits.
• Show each customer advantages of products over competing brands.
• Maintain the computerized inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.
• Cross sell additional parts, accessories, HOG memberships, F&I products, Warranties & service contracts etc. with all new and used vehicles.
• Maintain profit margin objective for all vehicle sales.
• Follow procedures to ensure timely and proper completion of all paperwork.
• Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
• Introduce new customers to the service, parts, general merchandise and F&I departments and their personnel

Qualifications & Job Requirements

• Must have the ability to get along with a broad customer base.
• High energy level.
• Excellence communication skills and demonstrated “closing skills”.
• Knowledge and experience with sales of Harley-Davidson/Buell motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.