Sales Area Manager - Florida

About the role

As a Sales Area Manager (SAM), you'll lead growth across an assigned geographic territory by combining technical expertise, customer engagement, and territory strategy.

You'll identify where growth will come from, develop and execute a regional plan, engage customers across a variety of industries, and build long-term relationships that drive business results.

Responsibilities

• Territory Ownership and Growth - Own business performance and revenue growth within an assigned geographic territory.
• Develop and Execute a Territory Growth Plan - Drive customer acquisition, account expansion, and market development.
• Identify, Qualify, and Pursue New Business Opportunities - Across multiple industries and account types.
• Research Regional Investment Trends - Uncover new growth opportunities.
• Build Territory Strategies - Balance new customer acquisition with expansion of existing accounts.
• Develop and Maintain a Healthy Sales Pipeline - Support long-term growth and quota attainment.
• Customer Engagement and Technical Sales - Build trusted relationships with technical engineers, program leaders, business stakeholders, and executive decision-makers.
• Deliver Technical Sales Presentations - Guide customers through the evaluation, selection, and adoption of NI solutions.
• Partner and Ecosystem Collaboration - Work closely with Applications Engineers, Business Unit leaders, Marketing, Channel teams, Services, and Customer Support to execute regional strategies.
• Partner with Distributors, Resellers, and Solution Integration Partners - Expand market reach and improve customer outcomes.
• Market Development and Community Engagement - Establish and strengthen NI's presence within the territory.
• Engage with Academic Institutions - Encourage technology adoption and future talent development.
• Support Local User Groups and Industry Events - Increase awareness of NI technologies.
• Forecasting and Business Management - Maintain accurate sales forecasts, opportunity plans, and territory reporting.

Qualifications

You enjoy building relationships, creating opportunities, and growing businesses. You are naturally curious about technology, customer challenges, and market opportunities. You are comfortable creating opportunities, developing relationships, and managing a territory with a high degree of ownership and accountability. You thrive in environments that require initiative, strategic thinking, collaboration, and sound decision-making. You are equally comfortable discussing technical solutions with engineers and business outcomes with leadership teams. You enjoy learning new industries, understanding how customers solve problems, and helping them achieve meaningful results.

Skills

• Experience in technical sales, account management, applications engineering, engineering, or other customer-facing technical roles.
• Ability to conduct technical discussions with engineering and business stakeholders.
• Experience managing opportunities throughout the full sales lifecycle.
• Demonstrated ability to identify, prospect, and develop new customer relationships and business opportunities through proactive territory planning and customer engagement.
• Experience working with CRM platforms to manage opportunities and customer activity.
• Ability to travel regularly throughout the assigned territory.
• Valid driver's license and ability to transport, set up, and demonstrate equipment as needed.

Benefits

In this role, you will have the autonomy to shape your territory strategy while working alongside a collaborative team committed to helping customers succeed.

Pay

This is a customer-facing, quota-carrying role with uncapped commission, significant ownership, and access to a broad network of technical, sales, marketing, and partner resources.

Schedule

Success in this role comes from balancing technical credibility, customer relationships, strategic thinking, and consistent execution.

Who You Are

You enjoy building relationships, creating opportunities, and growing businesses. You are naturally curious about technology, customer challenges, and market opportunities. You are comfortable creating opportunities, developing relationships, and managing a territory with a high degree of ownership and accountability. You thrive in environments that require initiative, strategic thinking, collaboration, and sound decision-making. You are equally comfortable discussing technical solutions with engineers and business outcomes with leadership teams. You enjoy learning new industries, understanding how customers solve problems, and helping them achieve meaningful results.

Preferred Qualifications

• Experience in test and measurement, automation, instrumentation, industrial technology, semiconductor, aerospace and defense, automotive, energy, research, or related industries.
• Experience as an Applications Engineer, Sales Engineer, Technical Account Manager, Account Manager, or similar role.
• Experience working with distributors, resellers, or solution integration partners.
• Engineering degree or equivalent technical experience.
• Experience using Salesforce or similar CRM systems.
• Experience engaging with academic, research, or technical communities.