Sales Area Manager

Essential Duties and Responsibilities

• Lead and manage sales operations across multiple active communities, ensuring achievement of revenue targets
• Coach and develop Sales Representatives through field observation, performance feedback, and structured training to improve closing effectiveness and customer experience
• Monitor community traffic, conversion metrics, and backlog performance; implement strategies to improve results
• Ensure model homes maintain brand standards, visual presentation, and professional sales environments
• Partner with Online Sales Concierge, marketing, and corporate teams to align lead generation strategies and optimize buyer engagement
• Review contracts, pricing, and incentives to ensure compliance with company policies and profitability expectations
• Collaborate with construction and operations teams to manage inventory releases, home readiness, and customer communications
• Analyze local market conditions, competitor activity, and buyer trends to inform sales strategies and leadership recommendations
• Support grand openings, broker events, and promotional initiatives to increase community visibility and traffic
• Aid leadership with forecasting, staffing plans, and succession development within the sales organization
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Supervisory Responsibilities

• Supervises 2 or more employees

Qualifications

• Education and/or Experience: Bachelor’s degree in Business, Marketing, Real Estate, or related field preferred; equivalent experience considered. 5+ years of new home sales or residential real estate experience. 2+ years of leadership, coaching, or team oversight experience.
• Active real estate license required where applicable; candidates not currently licensed must be actively enrolled in the licensing process upon hire and obtain licensure within division-required timelines as a condition of continued employment in the role.
• Knowledge: Knowledge of residential homebuilding sales processes, contracts, financing coordination, and customer lifecycle management. Skill in coaching and influencing sales professionals to achieve performance goals through data-driven insights and field leadership.
• Computer Skills: Strong computer skills are required. Proficiency in Microsoft Office applications and the ability to learn new programs/systems quickly is essential.
• Other: Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision. The noise level is generally moderate.

Preferred Qualifications

• Experience managing multiple communities or high-volume production homebuilding sales
• Familiarity with CRM platforms, sales reporting tools, and builder-specific processes