Sales and Marketing Director

Position

Yorkshire of Edina, a Lifespark Senior Living Community, is seeking a Sales and Marketing Director.

Salary

$60,000 - $75,000 annually, depending on experience

Service Area

7141 York Avenue South, Edina, MN 55435

Schedule

1.0 FTE, Monday through Friday 8am-5pm. MOD rotation.

Benefits

• Lifespark Benefits Include Annual Reviews/Raises {Shift differentials if applicable}
• Paid Time Off – Vacation Time
• Mileage reimbursement
• Medical, Dental, Vision benefits for Full Time Hires
• Short-Term Disability & Long-Term Disability Insurance
• Life Insurance
• 401k + Company Match for full-time and part-time employees
• Referral bonuses
• Flexible scheduling
• Career path to other positions within our growing company!

Position Duties & Responsibilities

• Develop and execute facility strategic marketing plan.
• Identify short term and long-term goals based on market research analysis.
• Research and develop new sales opportunities by identifying customer requirements, competitor strategy and approach, and forecasting.
• Make recommendations to improve overall facility business development strategy.
• Maintain relations with the community and customers.
• Create opportunities for public speaking events in the community while executing the marketing plan.
• Plan and execute all aspects of the sales process through taking inquiries, providing tours, and closing.
• Direct the promotion of all marketing materials in the community and manage the finances associated with individual campaigns.
• Review and adhere to departmental budget.
• Communicate information by writing articles, creating newsletters, posting bulletins, and any other form of advertising (i.e. posters, announcements, etc.) for employees, residents, tenants, families, and prospects.
• Educate medical professionals from within the community and surrounding areas on new projects and services that will be offered.
• Provide information to facility leadership by collecting, analyzing, and summarizing data and trends.
• Manage marketing database and drive all necessary follow up contact.

Preferred Qualifications

• Experience in sales and marketing, public relations, or advertising.
• Experience in healthcare is preferred.
• Ability to drive the success of multiple projects concurrently.
• Experience with using and developing multi-media campaigns.
• Exceptional telephone, communication skills and the desire to work closely with senior adults is essential.
• Must have proficient knowledge of computer systems, including email use.