Sales Activation Manager, Metro NY, On-Premise

Responsibilities

• Build Strong Relationships: Develop, foster and maintain professional relationships with key account gatekeepers and distributor partners. Skilled at capturing attention, building rapport, and fostering brand loyalty.
• Foster Loyalty: Create consumer desire to purchase our brands through execution of elite-level market activation events
• Rate of Sale: Improve DFWS brands through activation tactics
• Educate and Influence: Lead the education and training efforts in on premise accounts and with distributor sales teams, providing confidence in our brands to ensure they are consistently top-of-mind
• Execute Marketing Programs: Implement innovative marketing strategies, merchandising, and to transform distribution into sales
• Enhance Market Presence: Build visibility and trial to boost brand affinity and sales in the market
• Drive Success: Deliver excellence in the execution of brand standards in the on premise channels, to drive rate-of-sale on our brands in all assigned accounts
• Results-Oriented: Proactive ambassador who owns the activation, execution and achievement of all market goals
• Market Savvy: Knowledgeable about market trends and competitive activities
• Strategic Thinker: Ability to turn strategies into game-winning plays through creative thinking
• Budget Management: Ensure strategic allocation and oversight to support sales initiatives and compliance efforts

Qualifications

• Education: College degree preferred or equivalent experience
• Experience: A beverage industry professional with a minimum of 5 years' field sales experience in alcohol-beverage or CPG (consumer packaged goods) industries
• Technical Savvy: Computer literate and functional in Microsoft Office
• Objective oriented: focused, and assertive individual who needs little direction or supervision
• A team player: able to work in an intense, fast-paced environment
• Strong interpersonal and leadership skills: to develop key customer and staff relationships
• Strong communication skills: ability to make compelling presentations
• Mobility: A valid driver's license and ability to travel within an assigned territory is required
• Schedule: Flexibility to work non-traditional hours when required, including evenings and weekends
• Location: Live in New York City or near the territory
• Compliance: Required to obtain a solicitor's permit where necessary

What We Offer

• Competitive compensation
• Career development opportunities
• Medical, dental, vision and life insurance, PTO
• 401(k) match
• Product allowance to enjoy DFWS products
• Tuition Reimbursement and a Post Secondary education scholarship program for employees' children
• Gym reimbursement
• Employee Assistance Program