RRP Pricing & Promotion Manager (Raleigh, NC)

About the role

You will develop the USA Reduced Risk Products (RRP) pricing strategy and promotional plan to deliver JTI LIGGETT objectives. Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor, heated tobacco products. This position leverages data-driven insights to adapt to evolving consumer and market dynamics. Working closely with Commercial Planning, Sales, and Finance teams, the role contributes to defining the pricing investment strategies and activation tools to achieve company objectives.

Responsibilities

• Develop RRP Pricing strategy that aligns with brand strategy, competitive environment, and delivers on the set business model objectives.
• Identify and track source of business and key competitive brands in each state.
• Prepare and deliver compelling sales allowance resource allocation proposals for the senior management team.
• Develop RRP promotion strategy on chain and state level including mechanics, frequency, and definition of acceptable promo pressure.
• Assess the most efficient promotion strategies and programs, recommending solutions to maximize ROI.
• Work closely with Commercial Planning, RSMs, KAMs, and NAMs for adjustments of programs and plans to secure execution excellence.
• Lead constant information exchange with the Sales and Marketing teams to ensure promotional programs address market challenges and opportunities.
• Lead the continuous assessment of RRP pricing strategy effectiveness online and offline; build proposals to adjust, revise, and improve.
• Collaborate with cross-functional teams by sharing monthly/quarterly results of specific pricing programs and provide business opportunities to the sales team to help achieve company business objectives.
• Work with the sales operation team for cycle planning and KPI measurement.
• Manage the resource and budget allocation for price promotion, prioritize resources to ensure efficiency and effectiveness of ROI.

Requirements

• Bachelor’s Degree in Marketing or related field.
• 5+ years’ experience in FMCG marketing and sales functions.
• Fluent English.
• Strong business acumen to understand consumer and competitive dynamics to build solid pricing strategies, both long-term and short-term tactical plans.
• Ability to translate data into solid recommendations that maximize changing marketplace dynamics.
• Strong time management, people, and communication skills.
• Strong working knowledge of USA business, trade practices, and programs.
• Proven track record of demonstrating high-level strategic thinking and business opportunities identification skills.
• Strong financial acumen and critical thinking.
• Advanced analytic skills with the capability of extracting key learnings and business insights from data.
• Budget management, forecasting, development of KPIs, and performance measurement monitoring.
• Strong work ethic with effective verbal and non-verbal communication.
• Ability to communicate assertively/persuasively to defend business rationale and decisions.
• Advanced Microsoft skills (Excel and PowerPoint).

Benefits

• Annual performance-based bonus to reward outstanding achievements.
• Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.
• Comprehensive medical, dental, and vision insurance plans for employees and their families.
• Life insurance coverage to provide peace of mind.
• 401(K) plan with company matching contributions to support retirement planning.
• Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.
• Short-term and long-term disability coverage.
• Education and tuition assistance programs to foster continuous learning and career growth.
• Employee Assistance Program offering confidential counseling and support for employees and their family members.