Roark Marketing Manager

About the Role

Every season is a story told through product, photography and film. It has to land everywhere at once: on roark.com, in our own retail doors, on the floor at wholesale accounts, and in the hands of the reps and buyers focused on sell-in. The Marketing Manager is the backbone of the GTM process, specifically leading the marketing department through the 18-month process alongside other department leaders. This is an operations-first marketing role. You own the go-to-market calendar, run the projects that fill it, and ensure every channel has the assets it needs before it needs them—on time, on brand, and on budget. You are the connective tissue between design and merchandising upstream, and ECOM, retail, and wholesale downstream. This position requires a dynamic marketer who is disciplined, organized, goal-oriented, digitally native, and a critical thinker. It’s essential to be a calendar champion, a skilled communicator, thrive as a collaborator, balance quality and efficiency, and act as a brand steward.

We are looking for someone with marketing experience at the brand, wholesale, and ECOM level: someone who has built a seasonal calendar, produced a photo shoot, shipped a catalog, and built an effective playbook toolkit.

Responsibilities

• Marketing Operations
  • Own the operating system of the marketing team: intake, briefing, routing, approvals, versioning, and archive.
  • Build the process where none exists and simplify it where it has grown heavy.
  • Run project management in the team's tools of record. Every campaign, shoot, and asset has an owner, a due date, a status, and a dependency map that is current.
  • Manage the marketing budget at the line-item level: purchase orders, vendor onboarding, invoice reconciliation, and monthly accruals.
  • Own vendor and agency relationships: photographers, videographers, retouchers, printers, fixtures and display fabricators, and freelance designers. Scope the work, negotiate the bid, and hold the timeline.
• Go-To-Market Calendar Management
  • Own the master Roark GTM calendar end-to-end: seasonal launches, monthly campaigns, product drops, collaborations, wholesale prebook and at-once windows, retail promotional moments, and always-on content.
  • Build the calendar backward from the commercial date. Work from line adoption and sales samples through sell-in, then through consumer launch, so wholesale and DTC are never fighting the same week for the same asset.
  • Publish and defend the critical path. Milestone dates for briefs, shoots, selects, retouching, copy, page builds, print files, and account deadlines, with named owners at every gate.
  • Run the recurring calendar checkpoints: seasonal kickoff, monthly lock, weekly traffic. Surface conflicts and capacity problems early, while there is still time to solve them.
• Omni-Channel Project Management
  • Lead brand campaigns across every touchpoint so they read as one brand: assets for ecom and site, email and SMS, paid and organic social, owned retail, wholesale account marketing, catalog and print, packaging inserts, events, and PR support.
  • Write and steward the go-to-market brief. Translate the seasonal story and commercial priorities into a single document creative, copy, ECOM, retail, and sales all work from.
  • Build and maintain the channel asset matrix: what each channel needs, in what format, at what spec, by what date. Chase the gaps before a channel discovers them.
  • Run cross-functional launch reviews with design, merchandising, planning, ecom, retail, and sales. Drive decisions to closure and document them.
  • Handle the integration work that makes omni-channel effective: naming conventions, DAM hygiene, spec sheets, versioned file delivery, and localized variants for Canada, International, and the UK and EU teams.
• Brand Asset Creation and Content Production
  • Produce seasonal photo and video content start-to-finish: work with Art Director to create brief, mood and shot list, location scouting, casting, crew and call sheets, permits, product pulls, on-set management, selects, retouch supervision, and delivery.
  • Manage the asset pipeline from capture to publication so every channel is pulling from the same approved, correctly named, correctly sized library.
  • Traffic and project manage the creation of brand collateral: catalogs, line sheets, look books, account presentations, in-store signage, window graphics, fixtures, POP, trade show graphics, and event materials.
  • Be the brand guardian in every review. Type, color, photography treatment, tone of voice, and logo usage stay correct whether the file is made in-house, by an agency, or by a wholesale partner.
  • Own the print and production path: mechanicals, press checks, print vendor management, quantity forecasting, freight, and distribution to doors and accounts.
• Owned Retail Marketing
  • Build the marketing program for Roark-owned doors: seasonal window and in-store storytelling, floor set support, signage packages, fixture and display refreshes, and clienteling and loyalty support.
  • Manage the store communication calendar so store teams receive assets, install guides, and product knowledge on a predictable schedule ahead of every set.
  • Support store openings, remodels, and pop-ups: local marketing plan, community and event programming, grassroots partnerships, opening assets, and press and influencer coordination.
  • Partner with retail leadership on promotional calendars, in-store events, and local market activations, and report on what worked door-by-door.
• Wholesale Marketing
  • Build the sell-in Playbook each season: line sheets, brand and category presentations, seasonal story decks, digital assets for account portals, and sample and showroom support for the sales team and reps.
  • Own account-facing marketing for Core specialty, Majors, drop ship, Canada, and International: co-op programs, brand shops and shop-in-shops, POP and fixture programs, catalog placements, and vendor asset submissions to each retailer's spec and deadline.
  • Run trade show and sales meeting execution: booth design and build, graphics, product merchandising, samples logistics, and rep materials.
  • Deliver brand-controlled assets to wholesale partners at scale and police how the brand is represented in partner channels, on partner sites, and in partner marketing.
  • Work with sales and planning to connect marketing support to sell-in and sell-through, and put co-op and account marketing dollars where they move product.

Requirements and Qualifications

• Bachelor’s degree in marketing or related discipline or equivalent experience.
• Minimum of 5 years in marketing at a consumer brand, with meaningful time on the traditional marketing side: brand marketing, wholesale or retail marketing, trade marketing, or brand and creative operations. This hire needs traditional marketing experience at the brand or wholesale level. A performance marketing or agency-only background is not a fit for this seat.
• Demonstrated ownership of a seasonal go-to-market calendar in an apparel, footwear, outdoor, action sports, or premium lifestyle business.
• Hands-on project management experience running many workstreams, many stakeholders, and hard external deadlines at once, with a track record of hitting them.
• Real production experience: you have produced photo and video shoots and taken print and physical collateral through to delivery, not just briefed someone else to do it.
• Wholesale fluency. You are comfortable with prebook and at-once, sell-in versus sell-through, specialty versus Majors, drop ship, co-op, and retailer asset requirements, and you know how a rep and a buyer actually use what you build.
• Retail marketing experience: windows, floor sets, in-store signage, store communication, and store-level activation.
• Strong written communication. You write a brief people can execute from and a status update people can act on.
• Proficiency across project management and creative operations tooling (e.g., Asana, Elastic), plus working knowledge of Adobe Creative Suite files, DAM systems, and ecom platforms.
• Budget management experience: forecasting, tracking, reconciling, and defending a marketing spend.

Preferred Qualifications

• Experience at a brand with both a healthy DTC and wholesale business, and a process to balance them efficiently.
• Familiarity with a B2B or PLM environment and with cross-functional line adoption and sample calendars.
• Trade show and sales meeting production experience.
• Experience supporting international distribution partners.
• A genuine connection to the Outdoor world Roark lives in: adventure travel, surf, running, climbing, trail, and the culture around it.

How Success is Measured

• First 90 Days
  • The full Roark GTM calendar is documented in one place, current, and trusted by ecom, retail, and sales.
  • Intake and briefing process is live, with a clear front door for every marketing request.
  • Asset gaps for the next two seasonal deliveries are identified and being closed.
• First Year
  • On-time delivery of seasonal and monthly launch assets across every channel, measured against the published critical path.
  • Wholesale sell-in toolkits released ahead of every prebook window, with adoption from reps and accounts.
  • Owned retail doors receive campaign and floor set packages on a predictable schedule, before every set.
  • Marketing budget managed to plan, with clean monthly reconciliation.
  • Measurable reduction in rework, duplicate asset requests, and last-minute production spend.

Schedule

This is an in-office hybrid position, mandatory 4 days per week in the Irvine, CA office with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.

Pay

The salary range for this position is $90,000 to $120,000 plus opportunity for an annual bonus; salary is based on the experience that you bring to the position.

Benefits

• Complimentary chef-prepared breakfast and lunch provided Monday–Thursday.
• Generous product gift program and all brand discounts.
• Company bonus program.
• 5-year and 10-year Milestone Anniversary travel gifts.
• Medical, Dental, Vision insurance