Revenue Operations & Monetization Analyst

Key Responsibilities

• Manage and optimize online ad campaigns using a proprietary automated bidding platform to help ensure strong campaign performance and return on investment for clients
• Monitor day-to-day programmatic buys across channels including connected TV, display, video, and audio
• Track campaign performance against key performance indicators and make data-driven optimization decisions related to bid strategies, ROI, ad frequency, delivery, and margin performance
• Proactively identify and resolve campaign setup, delivery, and performance issues
• Partner with ad operations counterparts to ensure campaigns are delivering smoothly and accurately
• Use tools such as Excel and Power BI to organize, consolidate, analyze, and interpret large datasets
• Take a systematic approach to troubleshooting and problem-solving in a fast-paced environment
• Communicate complex data insights, campaign strategies, and recommendations clearly to internal stakeholders across different levels and functions
• Support revenue maximization, inventory control, margin improvement, and campaign delivery goals
• Continue building expertise in programmatic buying, campaign management, and digital advertising technology

Technical Requirements

• 1+ year of experience in a programmatic trading, campaign management, or related digital advertising / online media role
• Experience monitoring and optimizing digital campaigns across programmatic, CTV, display, video, and/or audio channels
• Video advertising experience strongly preferred
• Strong analytical skills with a focus on profit margins, campaign delivery, and performance optimization
• Experience reviewing campaign performance data and making data-driven optimization recommendations
• Strong proficiency with Microsoft Office, especially Excel; PowerPoint and Word also required
• Experience with Power BI or similar reporting / data visualization tools preferred
• Comfort working with large datasets, campaign metrics, performance reporting, and KPIs
• Strong written and verbal communication skills with the ability to explain campaign data and optimization strategies clearly
• Excellent attention to detail, organization, time management, and follow-through
• Ability to work independently and collaboratively in a fast-paced team environment
• Proactive, dependable, accountable, and eager to learn new tools and technical skill sets
• Interest in learning technical functions such as using APIs to support campaign automation