Revenue Operations and Monetization Analyst
Vaco by Highspring · New York, NY · 1 wk ago
HybridAdvertising$65k/yrFull-time
Key Responsibilities
- End-to-End Campaign Management: Oversee day-to-day video ad operations, including setup, pacing, and inventory allocation.
- Optimization & Yield: Adjust delivery methods and priorities to hit client KPIs and maximize profitability.
- Performance Tracking: Monitor campaign health against benchmarks using internal and third-party reporting systems (e.g., ad servers and forecasting tools).
- Stakeholder Collaboration: Partner with Account Management to resolve delivery issues and work with Publisher Development to ensure inventory guarantees.
- Process Improvement: Contribute to the development of automation and system enhancements.
Requirements
- Experience: 1+ years in campaign or yield management within the digital advertising space (Video experience preferred).
- Ad Tech Proficiency: Familiarity with ad servers (e.g., DoubleClick, FreeWheel) and reporting tools (e.g., AdJuster)
- Quantitative Skills: Strong ability to use data and Excel to solve problems and drive campaign success.
- Programmatic Knowledge: Experience with programmatic workflows is a significant plus.