Revenue Marketing Manager

Responsibilities & Expectations

• Develop and execute go-to-market programs that drive pipeline growth, support revenue goals, and increase brand presence in the market.
• Translate growth priorities into data-driven marketing strategies and integrated campaigns that improve demand generation, conversion, and sales effectiveness.
• Build integrated, multi-channel campaigns (digital, email, events, paid/organic) to drive qualified demand.
• Partner with Division CCO and VP Marketing to translate VCP priorities and commercial objectives into clear go-to-market (GTM) plans with defined goals, timelines, and success metrics.
• Collaborate with Division product management and subject matter experts(SMEs) to build GTM plans for new offerings, geographies, and customer segments, including positioning, messaging, channel mix, and success metrics.
• Continuously monitor market trends, customer needs, and competitive positioning to continuously refine strategy.
• Develop and deploy sales tools including competitive battle cards, one-pagers, case studies, ROI tools, and presentations to support the sales team throughout the customer journey and improve win rates.
• Partner with SMEs and engineering teams to translate technical capabilities into customer-facing value propositions. Ensure consistent messaging across all customer touchpoints — digital, field, events, and channel.
• Manage campaign execution across owned and paid channels in coordination with Marketing Operations. Analyze performance and adjust strategies to maximize conversion rates, lead quality, and overall revenue impact. Deliver regular reporting on campaign performance and pipeline contribution, including recommendations for ongoing improvement.
• Collaborate across sales, division leadership, marketing, and finance to ensure marketing programs are aligned to business priorities and supported by accurate planning inputs. Participate in sales team meetings and division business reviews, providing updates on campaign performance, pipeline contribution, and upcoming programs.
• Support marketing-to-sales alignment by improving lead handoff processes, ensuring lead quality, and contributing to higher lead-to-opportunity conversion rates. Coordinate with the Marketing Operations Manager on creative production, agency briefs, tradeshow activation, and campaign timelines.
• Share campaign playbooks and learnings across divisions to strengthen the broader marketing team’s effectiveness.

Qualifications and Competencies

• 5+ years of experience in B2B marketing with a track record of developing programs that contribute to pipeline and revenue growth.
• Direct experience in demand generation, ABM, and sales enablement in an industrial, manufacturing, or field services environment.
• Experience with Microsoft Dynamics or similar CRM platforms, including CRM–MAP integration and lead handoff processes.
• Hands-on HubSpot experience, including campaign management, lead nurturing workflows, and reporting.
• Proven experience leveraging Account Based Marketing (ABM) platforms (e.g., 6sense, Demandbase) to target high-value accounts and drive pipeline growth.
• Demonstrated ability to build effective working relationships with sales leaders, general managers, and cross-functional stakeholders.
• Strong written communication skills: you can write a crisp value proposition, a tight email sequence, and a compelling one-pager.
• An analytical approach to decision-making, with the ability to interpret campaign data and translate findings into actionable recommendations.
• Bachelor's degree in Marketing, Business, or related field — or equivalent demonstrated experience.
• Preferred qualifications: Background in marketing technical or engineered solutions to industrial buyers (e.g., maintenance, reliability, capital projects, energy); Experience operating in a multi-division or multi-brand environment.

Who We Are

At Integrated Power Services (IPS), we're committed to empowering you to make a meaningful impact. As the industry's leading and fastest-growing service provider, IPS offers single-source electromechanical and power management solutions to enhance the reliability of critical infrastructure across North America and the United Kingdom. We serve over 30,000 essential customer locations, from renewable energy pioneers to hospitals, manufacturers, and municipalities, helping them avoid costly downtime and ensure mission-critical operations. When you join IPS, you're joining a team that's revolutionizing equipment and process reliability across diverse sectors, from power generation to petrochemicals, and beyond. You'll learn from industry experts, grow alongside a talented workforce, and be part of a company that is built on the Shared Values of Safety, Integrity, Teamwork, Accountability, Customer Focus, and Entrepreneurial Spirit.

Benefits

• Paid Time Off (PTO)
• 401k Employer Match
• Incentives
• Tuition Reimbursement Program
• Medical, Dental and Vision plans
• Employee Assistance Program (EAP)

Schedule

IPS offers a dynamic environment that offers job stability, professional growth, and competitive compensation.

Pay

IPS is committed to competitive compensation.