Revenue Enablement Manager, Sales

About the role

This is a hands-on, high-impact position responsible for translating Hootsuite’s enterprise Go-To-Market strategy into the programs, content, and skills that give our sellers a competitive edge. The measure of this role is field impact: quota attainment, pipeline, and win rates. This role works at the intersection of strategy and execution, building the programs, playbooks, coaching frameworks, and learning systems that directly influence how quickly and effectively our sellers perform. The role is open in the USA and Canada in provinces and states Hootsuite can legally hire in and reports into the Chief of Staff, Revenue.

Responsibilities

• Develop and maintain sales playbooks, talk tracks, frameworks, and competitive assets in close partnership with Marketing, ensuring sellers always have current, field-tested materials at the moment they need it.
• Translate Hootsuite’s GTM positioning and value-based selling methodology into training programs that are practical, repeatable, and directly applicable to driving active pipeline.
• Build and manage a coaching cadence for the seller community, leveraging AI to surface conversation intelligence insights, identify skill gaps, and create targeted coaching interventions in partnership with frontline sales managers.
• Design and deliver enablement programs for operational launches, GTM plays, and strategic initiatives in coordination with Product Marketing, RevOps, and Sales Leadership to ensure field readiness ahead of each launch.
• Partner with RevOps to drive adoption of new tools, processes, and CRM workflows, translating operational changes into clear, field-facing learning experiences that minimize friction and accelerate uptake.
• Maintain a continuous learning rhythm for tenured sellers through micro-learning, peer-led sessions, and skills clinics that reinforce messaging, sharpen technique, and build confidence in competitive deals.
• Establish and track enablement metrics tied to seller performance such as program completion, methodology adoption, and pipeline contribution and iterate programs based on field data and manager feedback.
• Serve as an active member of the Revenue Enablement Council, contributing field insights and ensuring seller-facing initiatives are properly sequenced, scoped, and communicated across the GTM organization.

Requirements

• 8+ years of experience in sales enablement, sales training, or a quota-carrying sales role within a B2B SaaS company; background in consulting or strategic advisory is a major plus.
• Demonstrated experience designing and delivering enablement programs with measurable impact on ramp time, quota attainment, or win rates.
• Experience with AI-powered GTM tools, including conversational intelligence platforms, AI-assisted content generation, and personalized learning systems, with a practical understanding of how to integrate these tools into seller workflows to drive adoption and performance.
• Strong working knowledge of enterprise sales methodologies (e.g., MEDDIC, Command the Message, Challenger, Value Selling) and the ability to apply them in practical field contexts.
• Experience leveraging Gong or equivalent conversation intelligence platforms to analyze seller performance and build coaching programs.
• Familiarity with Salesforce, LMS platforms, and modern sales content management tools (e.g., Highspot, Accord).
• Proven ability to work cross-functionally with Sales Leadership, Product Marketing, and RevOps to build programs that land in the field.
• Strong facilitation and communication skills—equally effective designing an asynchronous learning module and running a live workshop with a room of senior AEs.

Pay

Canada Pay Range: $96,100 CAD – $134,700 CAD

US Pay Range: $102,300 CAD – $143,300 CAD

Note: The above pay ranges represent the base pay for this position. Variable pay is also available; the role is eligible for Hootsuite’s Sales Compensation Program. Candidates who advance will receive further details during the interview process.