Retention Strategy Manager

About the role

Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future. We're growing fast — both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.

Responsibilities

• Own end-to-end retention strategy across the customer lifecycle for Polymarket's US App and Polymarket.com
• Build and optimize campaigns across email, push, in-app, and SMS to drive conversion across company initiatives
• Design programs covering engagement, cross-sell, churn mitigation, and reactivation
• Develop micro-segmentation strategies to deliver the right message, right channel, right moment — with proof it moved the needle
• Own real-time triggered messaging tied to live market events, ensuring Polymarket is always relevant when it matters most
• Partner closely with Product on feature adoption, notification strategy, and real-time messaging systems
• Collaborate with Data on modeling, cohort analysis, and predictive segmentation
• Run fast, data-driven experiments to increase engagement around key events, markets, and moments
• Define and track core retention metrics; report weekly to marketing leadership and product on performance, experiment results, and LTV trends

Qualifications

• 3–6+ years of experience in retention, lifecycle, or growth marketing
• Hands-on experience with common CRM platforms used to build customer journeys
• Experience owning retention across web and mobile
• Strong analytical instincts — comfortable working with cohorts, funnels, and experimentation
• Deep understanding of segmentation, personalization, and orchestration strategy
• Clear communicator who can move quickly in a high-velocity, event-driven product
• Comfortable working non-traditional hours around live events and breaking news, including evenings and weekends