Retention Strategist

About the Company

KilgourMD is one of the fastest-growing D2C beauty brands, with a portfolio anchored by our acclaimed scalp and hair serums, “The Prevention” and “The Treatment.” We combine medical-grade formulation, high-growth brand momentum, and operational excellence to deliver results that resonate deeply with consumers. Now entering our next phase of growth, we are building a world-class analytics and forecasting engine to match our ambitions.

About the Role

We're looking for a sharp, analytical Retention Strategist to support our retention & lifecycle function. Reporting to the Director of Retention & Loyalty, you'll execute on subscriber retention, lifecycle campaigns, and ways to boost customer LTV. This is a high-visibility role where your work directly impacts the health of our subscriber base and the bottom line.

Responsibilities

• Build subscriber segments and cohort analyses to identify at-risk customers and retention opportunities.
• Partner with creative, including external agencies, to brief and develop lifecycle campaign content across email and SMS — from concept through final asset.
• Implement campaigns and flows directly in-platform: building sends, setting up segmentation and triggers, and configuring automations.
• QA every send before it goes live — links, personalization, segmentation logic, rendering, and offer accuracy — and press send.
• Bring a detail-obsessed approach to implementation; accuracy is non-negotiable.
• Monitor key retention metrics (churn, LTV, reorder/replenishment rates, win-back) and surface insights in real time.
• Coordinate with our CRM/ESP platform and subscription management tools to ensure flows and segments are accurate and up to date.
• Own post-campaign reporting — pull results, synthesize what worked, and make recommendations on what to do next.
• Provide analytics team direction to build dashboards tracking subscriber health, campaign performance, and customer lifetime value.
• Conduct ad hoc analyses to answer specific retention questions: cohort comparisons, win-back performance, new-to-subscriber conversion, and more.
• Help develop and test hypotheses around offers, timing, messaging, and segmentation.
• Translate data into clear, actionable recommendations for the team.
• Own the full campaign calendar and iterate based on performance.

Requirements

• 3–5 years of experience in D2C retention marketing, CRM, or a similarly rigorous analytical environment — ideally within subscription-driven brands.
• Strong experience with Klaviyo and subscription management platforms such as Recharge, and other CRM platforms.
• Strong analytical skills; comfortable working with large datasets.
• Creative thinker who can go beyond the data and bring fresh ideas to how we engage and retain customers.
• Extremely detail-oriented — you double-check your work, catch errors before they ship, and treat accurate implementation as core to the job.
• Fast executor who can manage multiple workstreams simultaneously and doesn’t need a lot of hand-holding.
• Strong written communicator; able to synthesize complex information clearly and concisely.
• Genuine curiosity about customers and what drives their behavior.

Nice to Have

• Familiarity with Klaviyo, Recharge or Skio, and Shopify.
• AI platforms experience and desire to experiment.
• Experience in DTC, beauty, or consumer subscription businesses.
• Background in growth marketing or CRM.

Why KilgourMD

• Direct impact on the retention engine of a fast-growing DTC beauty brand.
• Work closely with the Director of Retention & Loyalty and senior leadership from day one.
• Opportunity to build real analytical infrastructure.
• High autonomy, high-impact, remote-first team.
• Fast learning curve with direct executive exposure.

Pay

Salary Range: $90,000 - $105,000 annual, based on experience.

Benefits

• Competitive benefits package.
• Flexible, remote-first work schedule.