Retention & Merchandising Strategy Manager

About the role

Dr. Squatch is looking for a sharp, analytically-driven Retention & Merchandising Strategy Manager to join the Retention Team. This is a strategy-first role: you will define the vision and approach for our subscription and loyalty programs, identify opportunities to improve retention and grow LTV, and translate data into clear recommendations and initiatives. You’ll also inform the merchandising strategy — particularly how we think about product access, offer design, and A/B testing — working closely with the web team to execute.

What You'll Do

• Define the strategy and roadmap for our subscription and loyalty programs — identifying opportunities to reduce churn, deepen engagement, and grow LTV — and work with the Digital Product team to execute
• Own performance monitoring across retention, subscription, and loyalty — building and maintaining reporting cadences that surface early signals and inform both short-term actions and longer-term strategic priorities
• Develop and maintain LTV:CAC and retention modeling frameworks, translating complex data into clear business recommendations
• Inform the merchandising strategy for subscription and loyalty — including which products and LE drops members can access, offer design, and exclusive assortment — in close partnership with the web team
• Support the A/B testing roadmap for retention and site monetization initiatives, developing hypotheses, defining success metrics, and driving decisions from results
• Support the A/B testing roadmap for retention and site monetization initiatives, developing hypotheses, defining success metrics, and driving decisions from results
• Support the A/B testing roadmap for retention and site monetization initiatives, developing hypotheses, defining success metrics, and driving decisions from results
• Support the A/B testing roadmap for retention and site monetization initiatives, developing hypotheses, defining success metrics, and driving decisions from results

About You

• 2-4 years of experience in management consulting, ecommerce, consumer brand, agency, or tech
• Highly analytical — comfortable building models, interpreting data, and constructing a clear business case; experience with Looker or similar BI tools a plus
• Strategic thinker who can also execute; you don’t need perfect information to move forward and you know how to get things done cross-functionally
• Fluent with AI tools (Claude, ChatGPT, or similar) and comfortable using them to work faster and smarter
• Clear communicator with strong written and verbal skills; comfortable presenting to leadership
• Experience with subscription, loyalty, or DTC ecommerce preferred; Shopify a plus