Retention Marketing Lead

What you'll do

• Own and evolve lifecycle marketing strategy across email and SMS by optimizing batch and campaign programs to improve engagement and click-through performance, and building a high-intent SMS program that drives incremental revenue to increase repeat purchase and placed order rate across Nuvadermis, EVER and Trilastin
• Design and execute a comprehensive churn mitigation roadmap, activating and testing all relevant levers (messaging, offers, cadence, subscription experience) to improve churn metrics over time
• Own customer retention and subscription strategy across both DTC and Amazon
• Analyze lifecycle and subscription performance, translating data into actionable insights and clear recommendations for cross-functional partners
• Drive repeat purchase behavior through loyalty program management, maximizing for profitable program engagement and LTV
• Collaborate closely with brand teams to ensure lifecycle and retention efforts align with broader brand narratives and integrated campaigns

Requirements

• 5 - 8 years of experience in lifecycle, retention, or email marketing, ideally within a subscription-based or repeat-purchase consumer brand
• Hands-on experience building and optimizing email and SMS programs in Klaviyo or a comparable ESP/CRM platform
• Strong analytical skills, with the ability to interpret performance data and translate insights into clear strategic recommendations
• Passion for consumer goods and women’s health & wellness products
• Familiarity with Amazon subscription dynamics (Subscribe & Save) is a strong plus

Pay

$125,000 - $140,000 a year

Schedule

Note: This role is based in NYC. Lyra Collective operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays.