Marketing Lead

About the role

We are seeking a Marketing Lead to drive product positioning, messaging, and go-to-market strategy for our platform across Asset-Based Finance (ABF) and Private Credit. This is a high impact role with strong ownership across product marketing, content, and broader demand generation initiatives.

Responsibilities

• Own and evolve product positioning, messaging, and value propositions
• Lead go-to-market strategy and execution for product launches and new features
• Translate complex financial workflows into clear, compelling narratives
• Partner closely with Product, Sales, and leadership to align messaging with client needs
• Create and monitor marketing campaigns, content, and sales enablement materials (decks, product briefs, FAQs)
• Maintain and segment our contact index for maximum campaign impact
• Champion industry events and conferences (content, speaking prep, positioning)
• Analyze performance and pipeline impact to optimize GTM strategy and messaging

Requirements

• 4-8 years of experience in marketing, product marketing, or PR within: Asset-Based Finance (ABF), Private Credit, Structured finance, private equity, or capital markets
• Strong experience with complex / technical products
• Ability to work with senior stakeholders
• Knowledge about the different channels we work with in our industry
• Proven track record in positioning, messaging, and GTM execution
• Analytical mindset with experience measuring marketing impact

Qualifications

• Experience in a similar role
• Understanding of the ABF and Private Credit markets
• Excellent communication and collaboration skills

Skills

• Marketing and product marketing expertise
• Ability to work with senior stakeholders
• Strong analytical and strategic thinking skills

Benefits

• Competitive compensation package, including performance-based incentives and on-target earnings
• Comprehensive benefits plan (health, dental, vision, retirement)
• Generous paid time off
• Opportunities for career growth within a fast-scaling fintech innovator
• Collaborative, innovative, and entrepreneurial culture that values creativity, initiative, and impact

Pay

Competitive compensation package, including performance-based incentives and on-target earnings.

Schedule

Full-time position.