Retention and Lifecycle Marketing Manager (Remote)

About the role

This role will drive performance marketing initiatives focused on efficient acquisition, testing, and measurable revenue contribution. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Food & Beverages environment.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Develop and execute strategic campaigns to boost customer retention and increase bookings
• Design and optimize customer onboarding processes to enhance adoption rates
• Identify key activation milestones and create campaigns to assist users in achieving them
• Maintain a calendar of seasonal marketing campaigns to drive orders
• Analyze data to derive insights that enhance customer engagement and conversion rates
• Implement strategies for campaign optimization to maximize effectiveness
• Collaborate with the growth acquisition team to improve retention through paid media

Requirements

• 5-8+ years of marketing experience, ideally in B2B2C/B2C e-commerce or marketplaces
• Proven track record in lifecycle marketing generating measurable business outcomes
• Experience in customer onboarding program design and optimization
• Strong analytical capabilities with proficiency in interpreting complex data for decision-making
• Familiarity with marketing automation and lifecycle marketing tools

Benefits

• Market competitive salary and stock options linked to company performance
• Flexible Paid Time Off (PTO) and 12 paid holidays
• 401K plan with company match and health/dental benefits
• Long-term disability insurance and mental health resources
• Remote-hybrid work options with a focus on work/life balance

Pay

$98,000 – $132,000 annually