Lifecycle Program Marketing Manager (Remote)
About the role
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries. The Lifecycle Program Manager will lead strategy and execution for email, push, and SMS communications that increase customer engagement in the home and mortgage space. This role will manage lifecycle campaigns from planning through measurement, using performance data to improve customer communications. You will partner with product, marketing, analytics, and other stakeholders to deliver coordinated, personalized experiences. This is a remote position. You will report to the Manager, Lifecycle Engagement & Loyalty.
Responsibilities
- Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical.
- Launch new CRM