Retail Store Manager, Boulder

About the role

We’re launching our first Colorado store in Boulder and are looking for a strong leader to steer it from Day 1. This is a rare opportunity to be a founding leader at Peak Design, building and running a new store in a new market. You’ll lead a tight team, own the daily business, and validate a new retail strategy for Peak Design.

People Leadership

• Lead all hiring, onboarding, training, and performance management efforts to build and develop a high-performing retail team.
• Manage staffing and scheduling to ensure optimal coverage, exceptional customer service, and support during peak traffic and special events.
• Foster a positive team culture, support employee growth, and communicate customer feedback and insights to retail leadership.

Store Performance & Financial Management

• Own overall store performance, driving sales, profitability, payroll management, and operational excellence while ensuring compliance with financial and cash-handling procedures.
• Monitor and analyze key business metrics (sales, traffic, conversion, UPT, AOV, payroll, and expenses) to identify opportunities for growth, efficiency, and improved customer experience.
• Partner with the Director of Retail on forecasting, staffing, scheduling, and business planning to achieve performance goals and optimize store operations.

Events & Community

• Plan and execute in-store events that drive traffic, customer engagement, and brand awareness.
• Develop relationships with local businesses, creators, and community organizations.
• Represent Peak Design within the New York retail and creative communities.
• Partner with the Retail and Brand & Marketing teams to support local activations and campaigns.

Products & Inventory

• Demonstrate comprehensive product knowledge and exceptional soft-selling skills.
• Manage financial tasks, including daily till counts and regular money deposits as per our Retail guidelines.
• Maintain accurate inventory data through regular cycle counts and checks.

Physical Space

• Maintain an exceptional in-store experience by ensuring the space is clean, welcoming, visually compelling, and aligned with Peak Design brand standards.
• Oversee visual merchandising, product displays, launches, and store updates to drive engagement and showcase products effectively.
• Manage facility maintenance, repairs, and safety procedures to ensure smooth, compliant, and efficient store operations.

Role requirements

• 5+ years of people management experience, with strong leadership, coaching, and team development skills.
• Deep understanding of the Boulder retail market and community, with a passion for building authentic relationships and fostering a sense of belonging.
• Hightly organized, detail-oriented, and adaptable, with exceptional project management and delegation abilities.
• An energetic, people-first leader who thrives in a fast-paced, customer-focused environment and inspires teams to perform at their best.
• Passion for sustainability and alignment with Peak Design’s environmental values.
• Available to work a full retail schedule, including weekends, and able to travel to San Francisco or other retail locations at least twice per year.

Nice-to-haves

• Managing a flagship retail location.
• Proven ability to plan and execute retail events, brand partnerships, and community activations that drive engagement and brand awareness.
• Passion for travel, photography, design, and creative pursuits, with an appreciation for the communities that surround them.
• Familiarity with the Peak Design brand, values and product ecosystem.

Salary Range

Salary Range: $65,000 - $85,000 USD
In addition to base salary, this role is eligible for a performance-based bonus.
Compensation will vary based on geographic location and level. Leveling, as well as positioning within a level, is determined by a range of factors, including, but not limited to, a candidate's relevant years of experience, domain knowledge, and interview performance.