Retail Media Strategist (Walmart Connect) - Freelance Contractor

About the role

We’re looking for a freelance Retail Media Strategist (Walmart Connect) to help us scale one of our most important emerging paid media channels. This role is equal parts operator and enabler—you’ll own execution end-to-end while building the foundation, playbooks, and internal capability needed to make Walmart Connect a repeatable, high-performing growth channel.

Responsibilities

• Strategy- Define and execute the Walmart Connect channel strategy, including campaign structure, budget allocation, and testing roadmap
• Identify high-impact opportunities to scale performance based on early pilot results and performance data
• Develop channel-specific playbooks for campaign setup, optimization, and reporting
• Translate campaign insights into clear, actionable recommendations for internal stakeholders and (as needed) clients
• Technical / Execution- Own hands-on keyboard execution across Walmart Connect campaigns (setup, trafficking, optimization, pacing)
• Build and manage campaigns across Sponsored Products, Sponsored Brands, and DSP (as applicable)
• Monitor performance daily and optimize against key KPIs (ROAS, CPA, CTR, conversion rate)
• Troubleshoot performance issues and identify root causes quickly using data
• Establish reporting frameworks and dashboards to track performance and surface insights
• Team / Collaboration- Partner with the Head of Paid Media and cross-functional teams (Client Services, Creative, Analytics) to ensure integrated campaign execution
• Act as the internal subject matter expert on Walmart Connect—supporting campaign planning and troubleshooting
• Collaborate with internal stakeholders to ensure alignment between media strategy and broader campaign goals
• Participate in client-facing conversations when needed to represent strategy and performance
• Research / Best Practices- Stay on top of Walmart Connect updates, betas, and best practices, bringing forward new opportunities proactively
• Benchmark performance and identify optimization opportunities based on industry trends and competitor activity
• Continuously refine internal processes to improve efficiency, scalability, and performance outcomes
• Lead the development of training materials and enablement sessions for internal media buyers

Qualifications

• 3+ years of experience in paid media, with direct hands-on experience in retail media networks (Walmart Connect strongly preferred)
• Proven track record of owning and optimizing campaigns hands-on (“in platform” execution is non-negotiable)
• Strong understanding of retail media KPIs, attribution models, and optimization levers
• Demonstrated ability to translate data into actionable insights and strategy
• Experience creating playbooks, training materials, or upskilling internal teams
• Strong communication skills with the ability to simplify complex concepts for different audiences
• Comfortable operating in a fast-paced, ambiguous environment with high ownership and accountability

Nice to have

• Experience with other retail media networks (Amazon Ads, Target Roundel, etc)
• Agency experience managing multiple campaigns/clients
• Experience working in client-facing environments

Pay

$75 - 100 / hour

Schedule

Per Project Basis (Approx 8 - 10 hours / week)