Retail Media Ad Operations Manager

About the role

As a Retail Media Manager, you will lead and mentor junior staff to become experts in retail media solutions while fostering a culture of open communication and feedback.

Responsibilities

• Coach and mentor junior talent to become retail media solution experts.
• Train Retail Media Sponsored Ad and Programmatic Specialists in best practices and operational processes.
• Inspire direct reports to reach their quarterly, annual, and long‑term goals.
• Foster a culture of open communication and 360‑degree feedback.
• Collaborate cross‑functionally with internal and external partners to evangelize team’s value and expertise.
• Support Senior Director of Retail Media Operations with team development, team routines, and team vision.
• Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility.
• Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners.
• Collaborate with cross‑functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.
• Create proposals and presentations to represent solutions designed around client goals.
• Lead client meetings to understand client needs.
• Prepare and present quarterly and annual business reviews for top‑tier clients.
• Support the management of sponsored search and programmatic ad campaigns for top tier clients, including keyword research, campaign setup, targeting, bidding, budget management and performance analysis.
• Review campaign billing for accuracy.
• Aid in keyword research and competitive analysis to uncover new marketing opportunities.
• Identify opportunities to streamline process and create supporting documentation.
• Support campaign monitoring and performance, leveraging data insights to optimize targeting, keywords, bids, and ad placements.
• Support post‑campaign analysis, providing recommendations to promote repeat business.
• Provide reporting and insights updates on client performance to stakeholders, leadership and clients.
• Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.
• Identify opportunities for upselling, inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.
• Monitor competitors' advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage.
• Stay current with industry trends, algorithm updates, and competitive landscape to proactively adapt strategies; help develop competitive analysis as needed.
• Undertake additional responsibilities as needed to support team and client requirements.

Qualifications

• Associate Degree (minimum education)
• 5‑8+ years of experience managing retail media sponsored search and programmatic ad solutions (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives.
• 2+ years of experience leading and coaching a team, ideally with 3‑5 direct reports.

Skills

• Understanding of SEM to pair with Programmatic.
• Strong player/coach team member, able to roll up sleeves to help specialists.
• Proficiency in performance marketing, conversion optimization, and online customer acquisition.
• Expertise in ad technology that supports retail media solutions, such as Skai, Hellium10, Pacvue, Analytic Index, Amazon Marketing Cloud, Intentwise.
• Exceptional eye for detail, analytical, problem‑solving aptitude in a fast‑paced environment; ability to multitask.
• Expert across 3 or more retail media solutions (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (AMC, Criteo, Citrus Ads, Skai) and able to adapt recommendations based on advertiser needs.
• Understanding of programmatic buying, real‑time bidding, and audience segmentation.
• Stay current with industry trends, algorithm updates, and competitive landscape.

Pay

Salary range: $85,800.00 – $110,000.00 per year.