Retail Media Ad Operations Manager

About the role

We are looking for a seasoned retail media leader who can drive strategy, mentor talent, and deliver measurable results for top-tier clients across multiple retail platforms.

Responsibilities

• Coach and mentor junior talent to become retail media solution experts.
• Train Retail Media Sponsored Ad and Programmatic Specialists in best practices and operational processes.
• Inspire direct reports to reach quarterly, annual, and long-term goals.
• Foster a culture of open communication and 360-degree feedback.
• Collaborate cross-functionally with internal and external partners to evangelize the team’s value and expertise.
• Support the Senior Director of Retail Media Operations with team development, routines, and vision.
• Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility.
• Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners.
• Collaborate with cross-functional teams (brand management, product, integrated marketing) to align advertising strategies with business objectives.
• Create proposals and presentations tailored to client goals.
• Lead client meetings to understand needs and present quarterly/annual business reviews for top-tier clients.
• Manage sponsored search, Amazon DSP, and programmatic ad campaigns, including keyword research, setup, DSP order builds, audience strategy, targeting, bidding, budget management, pacing, and performance analysis.
• Review campaign billing for accuracy.
• Aid in keyword research and competitive analysis to uncover new marketing opportunities.
• Identify opportunities to streamline processes and create supporting documentation.
• Monitor and optimize campaigns using data insights to refine targeting, audiences, keywords, bids, ad placements, and DSP bid strategies.
• Provide post-campaign analysis and recommendations to promote repeat business.
• Deliver reporting and insights to stakeholders, leadership, and clients; defend and rationalize DSP strategy, investment decisions, and optimization recommendations.
• Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.
• Identify upsell opportunities, including improvement and innovation, and proactively implement changes to drive performance and efficiency.
• Monitor competitors' advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage.
• Serve as an expert across 3+ retail media solutions (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (Amazon DSP, AMC, Criteo, Citrus Ads, Skai), adapting recommendations based on advertiser needs.
• Understand programmatic buying, real-time bidding, audience segmentation, Amazon DSP order setup, bidding logic, and audience strategy.
• Stay current with industry trends, algorithm updates, and the competitive landscape to proactively adapt strategies; develop competitive analysis as needed.
• Undertake additional responsibilities to support the team and clients.

Requirements

• 5-8 years of experience managing retail media sponsored search, Amazon DSP, and programmatic ad solutions (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives for large, complex accounts.
• 2+ years of experience leading and coaching a team, ideally with 3-5 direct reports.
• Understanding of SEM to pair with programmatic.
• Strong player/coach mindset with the ability to roll up your sleeves to assist specialists.
• Proficiency in performance marketing, conversion optimization, and online customer acquisition.
• Expertise in ad technology supporting retail media solutions, such as Amazon DSP, Amazon Marketing Cloud, Skai, Helium 10, Pacvue, Analytic Index, and Intentwise, with the ability to translate AMC insights into actionable recommendations connecting DSP performance, Search, and the total commerce flywheel.
• Exceptional attention to detail, analytical skills, and problem-solving ability in a fast-paced environment; aptitude for multitasking.
• Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups.
• Advanced proficiency in Microsoft Office applications, particularly Excel (formulas, functions, pivot tables).
• Adept in project and campaign management across concurrent clients and campaigns.
• Strong verbal and written communication skills.
• Comfortable leading and presenting recommendations to clients.
• Ability to nurture collaborative relationships with a curious and collaborative spirit.
• Ability to work and resolve issues cross-functionally.
• Ability to manage multiple priorities and concurrent deadlines.

Pay

$110,000 – $130,000 per year.

Schedule

Full time.