Retail Marketing Manager, Food Drug Mass Channel (FDMC)

Location: Duluth, GA 30096 (Hybrid) | Duration: 4-month contract role

About the role

Own the execution of omnichannel content across leading US retail partners such as Walmart, Costco, Sam’s Club, and Target. Ensure pet products are represented with compelling and compliant content both online and in-store. Build and scale foundational strategies to grow three core audiences: consumers, search engines, and emerging agentic AI platforms. Work within the Retail Marketing Team to establish the foundation for AI discoverability while advancing existing efforts across traditional SEO, social media, and digital content ecosystems. Collaborate with external creative agencies while maintaining hands-on capabilities, including baseline knowledge of website HTML and design language.

Responsibilities

• Deploy brand content assets (imagery, on-site banners, copy, etc.) to be placed on key omnichannel customer sites.
• Own the creation and syndication of machine-readable content for agentic AI optimization.
• Build social media calendars in conjunction with internal marketing teams.
• Liaise internally regarding external articles (PetMD, Business Insider) and with agencies regarding retailer-agnostic articles and Retailer Sales Force materials.
• Serve as an internal liaison with omnichannel teams, including web ecosystem and digital experiences.

Requirements

• Minimum of 5-7 years of content strategy and management experience, with CPG experience preferred.
• Knowledge of SEO and web traffic metrics or relevant experience.
• Experience in retail with a large to mid-sized corporate customer.
• Baseline knowledge or willingness to learn website development/HTML concepts (crawling and indexation, robots.txt, sitemaps, canonicals, semantic clustering, internal linking, structured data, semantic HTML, image alt-text, external linking, metadata tags).
• Digital & Shopper Marketing, Social Media, or e-retail experience preferred.
• Project Management certifications a plus.
• Excellent communication (verbal and written), interpersonal, and presentation skills.
• Strong problem-solving, follow-up, and project ownership skills with a passion for attention to detail.
• Ability to set priorities, plan, and coordinate work activities in a changing environment.
• Ability to work independently and as part of a team in a fast-paced environment.
• Digitally savvy and curious, with a strong understanding of retail dynamics.
• Ability to think strategically and understand retail content principles, sales, and marketing strategy.
• Proficiency in Microsoft Word, Excel, Internet, SharePoint, and Outlook.
• Bachelor’s degree required; marketing or relevant field preferred.
• Limited, occasional travel required (may include overnight travel).