Retail Marketing Manager
Lithia & Driveway · Miami-Fort Lauderdale Area · 2 wk ago
HybridAdvertising$80k–$125k/yrFull-time
What You'll Do
- Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
- Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
- Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
- Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
- Execute campaigns: Oversee content and campaigns that drive engagement and performance
- Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
- Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders
What You'll Bring
- Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
- Strong understanding of performance marketing, customer lifecycle, and retention strategies
- Able to turn data into action (Google Analytics, CRM tools, reporting platforms)
- Confidence working directly with leadership and influencing decisions