Retail Marketing Manager

BEDGEAR · Farmingdale, NY · 6 mo ago

Marketing$80k–$120k/yrFull-time

Develop and execute retail marketing strategies that support brand objectives, product launches, and sales priorities across retail partners.

Own retail-specific marketing calendars, ensuring timely delivery of campaigns, programs, and in-store activations.

Translate brand and product strategies into compelling, retail-ready execution.

Lead the development and rollout of in-store merchandising assets including POP, displays, racks, fixtures, signage, and graphics.

Partner with internal teams and external vendors to design, produce, and deploy retail assets on time and within budget.

Ensure brand consistency and quality across all retail environments while allowing for retailer-specific customization when needed.

Serve as a key marketing partner to the Sales team, supporting sell-in, line reviews, resets, and new account opportunities.

Collaborate with retail partners to align on in-store initiatives, promotional programs, and execution standards.

Support sales presentations with compelling retail marketing materials and concepts.

Lead retail marketing support for new product launches, including in-store storytelling, education, and promotional tools.

Develop turnkey retail programs that are easy for partners to implement and effective at driving conversion.

Manage multiple retail marketing projects simultaneously, from concept through execution.

Own retail marketing budgets related to in-store assets, installations, and programs.

Track timelines, costs, and ROI, continuously optimizing based on performance and feedback.

Partner with Sales and Analytics teams to assess the effectiveness of retail marketing initiatives.

Gather insights from the field, retail partners, and internal stakeholders to improve future programs.

Stay informed on retail marketing trends, competitive activity, and best practices within the bedding and home goods space.

Similar jobs