Retail Marketing Coordinator

About the role

The Retail Marketing Coordinator serves as the executional backbone of all retail-facing marketing efforts, ensuring seamless rollout of campaigns, promotions, and brand communications across all STIIIZY locations. This role blends creative coordination with operational logistics—bridging corporate marketing strategy with store-level execution.

Responsibilities

• Campaign Execution & Management
• Lead the coordination of integrated marketing campaigns, from planning through post-campaign reporting.
• Align messaging and visuals across digital, print, in-store, social, and third-party channels.
• Maintain a master calendar for promotions, launches, and campaigns across retail.
• Track campaign KPIs and compile reports to assess ROI, reach, and impact.
• Cross-Functional Collaboration
• Act as the connective tissue between marketing, procurement, operations, retail store teams, and delivery.
• Ensure corporate-level strategy is translated accurately and effectively to store execution.
• Coordinate with vendors and agencies on deliverables, timelines, and quality control.
• Manage flow of marketing updates to field teams and ensure clarity on campaign logistics.
• Creative & Content Production
• Oversee creation and distribution of marketing assets, including signage, displays, product visuals, and promotional content.
• Manage timelines for photoshoots, graphic design, and video production for in-store and digital use.
• Review and approve content to ensure adherence to brand standards and compliance with cannabis marketing regulations.
• Coordinate with internal and external creative teams to meet campaign needs.
• Event & Promotion Logistics
• Plan and coordinate retail-driven events such as store openings, new product drops, pop-ups, and community activations.
• Oversee promotional execution and ensure consistency across retail locations.
• Partner with operations teams for in-store setup and support, aligning logistics with campaign timelines.
• Market Insights & Reporting
• Compile and analyze campaign performance data, customer feedback, and sales impact.
• Conduct local market research and competitor benchmarking to inform future campaign planning.
• Manage marketing databases, asset archives, and reporting dashboards to track ongoing performance.

Requirements

• Technical Skills & Abilities:
• Excellent time management skills
• Ability to multi-task
• Coachable, highly motivated, and driven to succeed.
• Education & Experience:
• High school diploma, GED, or equivalent.