Retail Assistant Store Manager-WEST MARKET PLAZA

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you become part of Gingham Nation, where people are at the center of everything we do. We invest in your growth so you can learn, lead, and help create feel-good moments every day.

About the role

As an Assistant Store Manager, you will partner with the Store Manager to develop outstanding associates, deliver exceptional and consistent customer experiences, and positively impact growth across Bath & Body Works. Our store leaders are retail and customer-savvy, dedicated brand ambassadors who thrive on connecting with customers.

Responsibilities

• Attract, hire, develop, inspire, and retain top talent.
• Set and reinforce clear performance expectations, results goals, and accountability with all associates.
• Act as manager on duty to address customer experience, vendor relationships, or maintenance issues.
• Partner with the sales leadership team to support action plans that improve results and ensure effective execution of operational activities.
• Implement and sustain floorset direction to optimize business and bring the product story to life.
• Perform opening and closing routines, including bank deposits, shipment receipt, and disseminating company directives.
• Set daily/shift direction and goals for associates.
• Provide individual and team performance feedback and recommendations to managers.
• Meet payroll targets by ensuring appropriate sales floor coverage and maintaining a selling focus.
• Lead exceptional in-store customer experiences by demonstrating selling behaviors rooted in company values and product knowledge.
• Create genuine connections with customers by uncovering needs, sharing product information, and making personalized recommendations.
• Train, coach, reward, and motivate associates to improve selling and customer experience.
• Reinforce selling expectations, performance, results, and accountability with all associates.
• Maintain physical activity, including standing, walking, reaching, lifting, climbing ladders, bending, and kneeling to assist customers and maintain store appearance.
• Consistently lift 10 pounds and up to 50 pounds.
• Adhere to all safety standards and expectations to provide a safe, clean, and engaging experience.
• Maintain company values, policies, and procedures.

Requirements

• Proven experience delivering sales, customer experience, and operational results in a fast-paced environment.
• Prior experience in a manager role, preferably in retail.
• Thrives in a customer-first retail environment.
• Ability to foster a customer-focused selling culture.
• Effective communication skills, openness to feedback, and adaptability.
• Ability to provide in-the-moment coaching to associates.
• Ability to de-escalate store and customer situations effectively.
• Availability to work peak days and times, including evenings, weekends, and holidays.
• High school diploma, GED, or relevant work experience.

Core Competencies

• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results

Benefits

• On-demand access to earned wages through DailyPay.
• Tuition-free education through Guild, with over 140 programs across 30+ colleges and universities.
• Scholarship opportunities via the BBW Scholarship Fund.
• 40% merchandise discount and free product.
• Competitive, performance-based compensation and bonus incentive programs for sales leadership positions.
• No-cost mental health and wellbeing support for all associates.
• Robust health, dental, vision, and life insurance options for full-time associates.
• Paid time off and additional family benefits, including paid maternity and parental leave.