Restaurant Social Media Manager

Responsibilities

• Manage and maintain restaurant social media channels (i.e., FB, IG, Tik Tok, X, & LinkedIn)
• Schedule, execute, and conduct all applicable culinary photo & video shoots with team.
• Work with social/operations teams to plan and coordinate photoshoots (i.e. Seasonal, F&B, Lifestyle)
• Oversee community management for designated channels.
• Plan and post weekly social assets daily.
• Deploy successful social media campaigns and own their implementation from ideation to execution.
• Oversee and work weekly with direct supervisor i.e. [Director of Marketing – Content] for all graphic, feed and asset requirements.
• Produce and deliver content that can be used across multi-channels
• Align on upcoming holidays (traditional/social) to create original and engaging content
• Create F&B photoshoot shot lists, mood boards, and provide general directions
• Capture/Curate content that can be used across different media verticals (i.e. Social, Web, Print, Etc.)
• Track and analyze the growth of actively managed social media channels
• Oversee and create engaging on-site live coverage from restaurant events and activations
• Coordinate with onsite photo/video teams to ensure the best possible content
• Brainstorm and research new social initiatives, brand partners and ideas for in-feed and stories
• Create on-going and original content for Instagram Stories and Reels
• Communicate and provide needed content to marketing managers for in-house PR agency
• Work hand in hand with Digital Marketing Manager for all content related needs for campaigns.
• Working odd hours throughout the year i.e. Holiday’s, Festivals, Pop Up Events, and other locally driven events.

Requirements

• Proven work history in a Social Media Manager related role in Hospitality & Entertainment.
• Preferably 3-5 years of experience.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Previous experience conducting and managing restaurant photoshoots
• Proven experience with high profile/celebrity clients
• Effective Team Player & Collaborator.
• A sense of aesthetics and a love for great copy and witty communication.
• Proven content creation abilities
• Knowledge of Adobe Suite (Premiere Pro, Photoshop etc.)
• Ability to travel as needed to Las Vegas for content
• BSc/MSc degree in marketing preferred