Restaurant Marketing Manager

At Makeready, we are searching for curious self‑starters with a genuine interest in people. These hardworking individuals have always had a natural bend toward hospitality, seeing themselves as part of something bigger. We are looking for a creative and results‑driven Restaurant Marketing Manager to lead marketing, programming, partnerships, and communications across Makeready’s premier restaurants and bars in Columbus.

Responsibilities

• Develop and execute strategic ongoing marketing initiatives and programs to target locals, tourists, and private dining businesses, promoting Chouette, Hanks, and Little West Tavern as must‑go restaurants in Columbus.
• Develop and implement marketing strategies and tactics across social media, digital, and creative design functions.
• Create, manage, and implement comprehensive PR and marketing plans—both short‑ and long‑term—to increase revenue, generate foot traffic, and build awareness.
• Plan and implement promotional campaigns to build awareness and drive visitation.
• Build CRM and email database campaigns to increase visitation and ensure repeat business.
• Work closely with restaurant teams to ensure alignment of programming and sales goals, and to promote events, seasonal menus, and unique offerings.
• Ensure consistent brand messaging across all channels and materials.
• Create marketing partnerships and promotions with suppliers, company business units, and complementary brands to drive revenue and access new audiences.
• Develop and manage email marketing campaigns, including content creation, audience segmentation, and performance tracking.
• Build a strong and engaged influencer program to increase brand awareness and generate user‑generated content.
• Collaborate with the GM, Executive Chef, Director of Culinary, Director of Operations, and other leaders on ongoing marketing strategy for Makeready Restaurants in Columbus.

Required Capabilities

• 3–5 years of restaurant marketing experience.
• Experience working with chefs, GMs, BOH, and FOH team members.
• Undergraduate degree in marketing, communications, business, or a related field (preferred).
• Basic understanding of Adobe Creative Suite.
• Strong social‑media background in planning, posting, and strategy.
• Basic to intermediate Excel knowledge.
• Excellent copywriting skills.
• Ability to deliver creative content (text, image, and video).
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Working knowledge of Canva, InDesign, and Photoshop.
• Experience with social‑media management platforms.

Benefits

• Accommodating PTO/PTO exchange.
• Medical, dental, and vision benefits.
• Maternity and paternity leave.
• Pet insurance.
• Company‑matched dependent care and 401(k).
• Student loan repayment program.
• Additional ancillary benefits.