Residential Living Advisor

Position Summary

The Residential Living Advisor’s primary responsibility will be to communicate sales and contractual information, as well as close sales to increase occupancy in accordance with the business and marketing plans. This position maintains positive and understanding relationships with all prospective clients and their families; assists in identifying innovative events and methods to increase visitation of targeted groups; obtains and maintains knowledge of competitors; schedules and conducts tours and visits, price structures, screening processes, and financial options; makes public presentations, and uses public speaking skills to sell the community and maintain relationships with professionals outside of the community to gain professional referrals.

Essential Job Functions

• Promotes the occupancy growth of the community by conducting community tours and hosting various prospect and professional events to increase occupancy.
• Confidently communicates and sells Eskaton’s value proposition, including contractual information and the financial requirements associated with community fees.
• Sets, tracks, and achieves monthly sales goals and key performance indicators (KPIs).
• Schedules monthly community presentations with local resource centers and community events to enhance visibility and strengthen outreach efforts.
• Optimizes daily schedules and prioritizes tasks to ensure prospects are contacted in a timely manner.
• Advances the sales process for prospective residents, their family members, and/or advisors by understanding their needs and educating them on how Eskaton’s care services and programs can meet those needs, effectively demonstrating the organization’s value.
• Responds promptly to every lead source, including incoming telephone calls and in-person inquiries from referral sources, prospective residents, and families.
• Maintains ownership of CRM accuracy and data integrity, with a strong focus on consistent daily outbound calling efforts.
• Oversees the coordination and completion of all activities within the sales cycle, converting community fees into move-ins. This includes visiting prospects in their homes, healthcare providers, or other locations, and ensuring all required documentation is completed by physicians, prospects, and family members prior to move-in.
• Drives traffic to the community through referral development, networking, and events.
• Actively participates in networking groups and seeks opportunities to present and host events across the broader geographic area to build a strong presence and increase community awareness.
• Maintains the Matrix database to ensure accurate and relevant tracking of leads, prospects, and move-ins.
• Implements the marketing plan, including participation (as needed) throughout all phases of Life Plan/CCRC membership, Lodge sales, move-in processes, special events, promotional strategies, community relations, and presentations.
• Follows strategic marketing plan components and demonstrates a strong sense of urgency.
• Effectively manages multiple activities and customers simultaneously, with a proven ability to multitask in a fast-paced environment.

Other Job Functions

• Models and embodies Eskaton’s core values, including:
• Creating a sense of warmth, welcoming, and belonging for all
• Fostering excellence in everything we do
• Seeking consistent improvement, learning, and sustainable growth
• Stepping up, taking ownership, and leading with initiative

Qualifications

• Education: Minimum two years of college study in sales, health or human services required (or equivalent professional experience). Bachelor’s degree in related field preferred.
• Training and Experience: At least three years’ experience in sales with a proven sales or promotion track record. Ability to build effective relationships and close sales. Designing presentations, public speaking, and marketing retirement housing concepts to community groups preferred.
• Computer Literacy: Required with specific software familiarity with Microsoft Office and CRM databases.
• Knowledge and Abilities: Knowledge of healthcare of older adults and delivery of services to that population. Demonstrated knowledge of sales techniques and strategies.

Compensation

Starting pay ranges from $32.09 per hour - $44.89 per hour. Factors such as scope, responsibilities, experience, education, job-related skills, internal equity, and market considerations may influence base pay. In addition to base pay, this position may be eligible for a performance-based bonus tied to new resident move-ins.

Qualifications

• Education: Minimum two years of college study in sales, health or human services required (or equivalent professional experience). Bachelor’s degree in related field preferred.
• Training and Experience: At least three years’ experience in sales with a proven sales or promotion track record. Ability to build effective relationships and close sales. Designing presentations, public speaking, and marketing retirement housing concepts to community groups preferred.
• Computer Literacy: Required with specific software familiarity with Microsoft Office and CRM databases.
• Knowledge and Abilities: Knowledge of healthcare of older adults and delivery of services to that population. Demonstrated knowledge of sales techniques and strategies.

Work Conditions and Physical Requirements

• X Light Work: Exerting up to 20 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg control requires exertion of forces greater than that of sedentary work and if the worker sits most of the time, the job is considered light work.

Additional Information

• Eskaton is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation or protected veteran status.
• All new hires are required to sign an arbitration agreement as a condition of employment.
• Eskaton is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation or protected veteran status.