Research Manager

About the role

The Research Manager will provide quantitative and qualitative insights support spanning a wide variety of duties, including pre-campaign and RFP pursuits along with post-campaign measurement and evaluation. This position offers the ability to work within a fast-paced, exciting company that is at the forefront of the growing audio landscape, including radio, streaming audio, podcasting, and other digital channels.

Responsibilities

• Utilize primary and syndicated research tools to provide quantitative and qualitative data for prospective and current advertisers
• Create insightful data-driven presentations that meet the needs and objectives of internal sales teams, agencies, and clients
• Fulfill ad-hoc sales research requests using various types of data, including audience metrics, consumer insights, competitive advertising spend, targeting, and overall marketplace trends
• Aid in strategy and execution of custom advertising effectiveness projects for a large portfolio of accounts in a variety of categories, including, but not limited to, auto, travel, and entertainment/media
• Manage brand lift studies end-to-end, including defining measurement strategy and design, managing external vendors, building decks with key insights, and presenting to clients
• Utilize attribution measurement tools to evaluate and optimize campaign performance
• Educate and partner with marketing and sales staff on how best to utilize the insights provided

Requirements

• 3-5 years’ experience in a relevant field
• Experience with media research and software programs including Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Media Radar, comScore, and Triton is desired
• Knowledge of multi-channel marketing strategies (audio, digital, social, events) and respective measurement approaches
• Expertise in custom study process including project methodology, questionnaire development, sample collection, and data analysis
• Prior exposure to vendors such as DISQO, Dynata, and Nielsen
• Experience with multi-touch attribution tools and analyses, including Magellan
• Proficiency with Excel and PowerPoint are a must; proficiency with other statistics and analytics resources is a plus
• Strong combination of analytical aptitude and creative problem-solving skills
• Excellent interpersonal and customer service skills; ability to build positive relationships with a variety of personalities and roles
• Strong combination of analytical aptitude and creative problem-solving skills
• Excellent interpersonal and customer service skills; ability to build positive relationships with a variety of personalities and roles
• Excellence in storytelling with data and actionable insights; ability to articulate the iHM “story” across assets, platforms, and audiences
• Attention to detail, accuracy, and follow-through
• Strong versatility and ability to handle multiple types of assignments
• Ability to work with ambiguity, changing priorities, and a continual sense of urgency
• Driven and proactive self-starter
• A passion for research and interest in developing research career

Qualifications

• Bachelor’s degree or equivalent experience

Skills

• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Ability to manage multiple projects simultaneously
• Experience with data analysis and reporting tools
• Knowledge of multi-channel marketing strategies

Benefits

• Employer-sponsored medical, dental, and vision plans
• Company-provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• Spirit day to encourage volunteering
• 401(k) plan
• Employee Assistance Program (EAP)
• Additional voluntary programs