Rental & Venue Marketing Associate

POSITION SUMMARY

The Rental & Venue Marketing Associate serves as an in-house marketing resource for PACA rentals and managed venues by executing marketing initiatives that increase awareness, ticket sales and attendance for events at the Aventura Arts & Cultural Center and the Miniaci Performing Arts Center at Nova Southeastern University. This role is focused on supporting event marketing and the implementation of advertising and promotional campaigns and day-to-day social media management.

About the role

This role works closely with internal teams, rental clients, agencies, and partners to ensure cohesive, effective and timely marketing execution.

Responsibilities

• Execute multi-channel marketing campaigns for rental and managed events, including digital advertising, paid social, print, radio, and outdoor.
• Manage and optimize paid advertising campaigns (digital and traditional) under the direction of the Senior Sales & Marketing Manager.
• Manage social media accounts for managed venues and events, including paid advertising, content planning, creation, scheduling, and publishing.
• Serve as a day-to-day marketing contact for rental clients, promoters, and artist representatives.
• Advise clients on marketing opportunities, including social media, advertising, and promotional tactics.
• Coordinate media placements, vendor deliverables, and advertising schedules.
• Assist in securing promotional opportunities, partnerships, and added-value media placements.
• Manage the creation of email marketing, digital content, and promotional materials as needed.
• Collect, localize, and manage marketing assets including copy, images, and video.
• Work with designers, vendors, and internal teams to coordinate production and delivery of marketing assets to ensure timely execution of collateral materials.
• Maintain marketing timelines and ensure deadlines are met for all assigned campaigns.
• Monitor ticket sales trends and campaign performance; assist in reporting and recommending optimizations.
• Collaborate with internal teams (Venue Management, Box Office, Marketing, etc.) to ensure alignment and accuracy.
• Aid in invoice processing, budget tracking, and marketing settlement documentation.
• Aid in institutional marketing initiatives for managed venues as needed.
• Attend marketing and event-related meetings and provide updates on assigned campaigns.
• Support on-site marketing efforts during events as needed.
• Ability to travel to assigned event locations and meetings including remote venues.
• Complete additional responsibilities as assigned.

Core Competencies

• Customer Focus: Understand the needs of the customer (internal & external) and act accordingly to create an exceptional experience.
• Teamwork: Work as a collaborative member of a group contributing to the overall mission, strategies and goals.
• Accountability: Take ownership for deliverables and actions and contribute value to the organization. Accept responsibility for actions and outcomes.

Knowledge and Abilities

• Communication: Able to communicate effectively in English, both in writing and verbally.
• Marketing Principles: Demonstrated knowledge of marketing disciplines, including digital, broadcast, and print advertising.
• Project Management: Working knowledge of marketing principles, including digital advertising and social media platforms.
• Analysis: Ability to analyze campaign performance data and make recommendations.
• Social Media Management: Familiarity with social media management tools, content creation, and analytics.
• Multiple Campaigns: Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Client Relationships: Skilled at relationship building and working with internal and external clients.
• Organization: Strong project management and organization skills.
• Critical Thinking: Critical thinking, analysis, and problem-solving.
• Customer Service: Possess a strong customer service philosophy.
• Microsoft Office: Proficiency in Microsoft Office and digital tools.
• CRM Concepts: Familiarity with CRM concepts and database management to target audience(s).

Desired Education and Experience

• Bachelor’s Degree: In Marketing, Communications, Public Relations, Arts Administration, or a related field, or equivalent professional experience.
• Experience: 2+ years of professional experience working on marketing projects, administrative and advertising.
• Additional: Experience with social media management and/or digital advertising preferred. Experience in entertainment, live events or agency environment is a plus.