REMOTE - Social Content Specialist

We are seeking a highly creative, social-first Social Content Specialist to develop engaging content for well-known consumer brands across platforms including TikTok, Instagram, Facebook, and Reels. This role is ideal for someone who understands how content performs natively on social platforms and has experience creating authentic, creator-style content that drives engagement.

About the role

The ideal candidate brings a strong background in UGC, creator and influencer workflows, short-form video editing, and social storytelling. You'll partner with marketing and creative stakeholders to produce impactful content, contribute to creative and creator briefs, and help brands stay culturally relevant through trend-driven content.

Location: Fully remote with preference for candidates located in the Greater Chicago Metro Area or Greater New York Metro Area. Candidates will need to come onsite at least once a quarter for critical business meetings. Travel: Up to 25% as needed for content capture, team collaboration, or event support (typically expected to be much less).

Responsibilities

• Create engaging, platform-native content for channels including TikTok, Instagram, Facebook, and Reels
• Produce a mix of static creative assets and short-form video content aligned with brand goals and social trends
• Edit social-first videos using current platform best practices and emerging content styles
• Develop content that reflects creator, influencer, and UGC aesthetics rather than traditional polished advertising formats
• Collaborate with internal stakeholders and external partners to execute content strategies and campaigns
• Contribute to content concepts, social creative briefs, creator briefs, templates, and toolkits
• Monitor cultural trends, platform updates, and audience behaviors to inform content recommendations
• Ensure content remains consistent with brand voice, visual guidelines, and campaign objectives
• Support social channel engagement through monitoring comments, messages, and conversations (approximately 10% of role)
• Respond to audience interactions in a timely and brand-appropriate manner
• Identify and escalate emerging trends, opportunities, feedback, or potential issues
• Help maintain an authentic and consistent social presence across channels

Requirements

• Strong Short-Form Video & Social Editing Experience
  • Proven ability to create and edit engaging TikTok, Instagram Reels, and other platform-native content
  • Experience producing content that feels authentic, trend-aware, and optimized for social performance
• Experience with UGC, Influencer, and Creator Content Workflows
  • Familiarity collaborating with creators and influencers
  • Ability to support creator sourcing, content development, and creative briefing processes
• Social Content Creation & Design Expertise
  • 2+ years of experience creating social media content
  • Strong proficiency with tools such as Adobe Creative Suite, CapCut, Canva, or similar creative platforms
• Deep understanding of social media trends, platform best practices, and emerging content formats
• Experience creating lo-fi, creator-style, or user-generated content that feels native to the platform
• Ability to demonstrate content performance, engagement metrics, or measurable impact from previous work
• Strong copywriting, communication, and storytelling skills
• Experience using social media management tools; Sprinklr experience is a plus
• Community management experience is preferred
• Ability to balance multiple projects in a fast-paced environment
• Bachelor's degree in Marketing, Communications, Design, or a related field preferred
• Bilingual Spanish language skills are a plus
• Resume submissions should include a link to an online portfolio highlighting relevant social, UGC, and short-form video work

What makes someone successful in this role

• Creates content that feels native to TikTok, Reels, and other social platforms
• Understands UGC and creator ecosystems and how audiences engage with authentic content
• Brings current examples of strong short-form video work and measurable content success
• Combines creativity with an understanding of engagement, platform behavior, and audience trends
• Thrives in a collaborative, fast-paced environment while staying proactive and trend-aware

Schedule

40 hours per week