Registered Nurse Sales Executive (FL)

About the role

At Residex, we’ve reimagined senior care management from the ground up. We are seeking a dynamic Sales Executive in Florida to drive growth for Residex with our comprehensive EHR/eMAR/Staff Scheduling software platform that serves the senior care industry. You must be an RN and have at least 5 years of clinical experience in a relevant setting. Must be located in Florida.

Responsibilities

• Lead Management: Self-generate and qualify/work inbound leads from multiple channels including trade shows, website inquiries, client referrals, and direct outreach.
• Solution Evangelist: Conduct discovery and compelling virtual and in-person presentations/demos that align our software capabilities with prospect pain points and regulatory requirements.
• Sales Cycle Management: Own the full sales cycle from initial contact through contract execution, maintaining accurate pipeline data in our CRM.
• Strategic Partnerships: Identify complementary industry partners to build brand awareness and generate additional qualified opportunities for the sales team.
• Account Growth: Identify upsell and cross-sell opportunities by promoting additional modules and features to existing customers based on evolving needs.
• Content Development: Partner with marketing to create sales enablement materials including case studies, comparison sheets, webinar content, and event ideas that drive leads and meaningful interactions.
• Product Feedback Loop: Serve as a customer voice by documenting feature requests, usability concerns, and competitive insights for the product development team.
• Market Intelligence: Monitor industry trends, conference intel, regulatory changes, and competitor positioning to inform and revise sales strategy.

Requirements

• BSN in Nursing required.
• 5+ years of clinical experience, preferably in Assisted Living, In-Home/Private Care, Group Homes, and Memory Care.
• Comfortable with healthcare terminology and the challenges of technology adoption.
• Strong verbal and written communication with the ability to simplify complex technical concepts.
• Consultative selling approach with active listening skills and strong needs-analysis.
• Self-motivated with proven ability to manage time effectively, set and complete tasks.
• Detail-oriented with strong organizational, follow-up, and follow-through discipline.
• Collaborative mindset with willingness to support team goals and work across the organization.

Skills

• Proficiency with CRM platforms like HubSpot or Salesforce.
• Advanced knowledge of Microsoft suite (Teams, PowerPoint, Excel, Word).
• Comfortable demonstrating healthcare software applications.

What Success Looks Like

• Consistent achievement of monthly and quarterly sales objectives.
• Accurate and timely CRM data maintenance.
• Positive contribution to product roadmap through actionable feedback.
• Professional representation of Residex brand at industry events.
• High customer satisfaction scores and retention rates.
• Ability to position our software as a solution rather than just a product, requiring active listening and the ability to demonstrate value/business impact.