Regional Senior Marketing Manager, US

Role Overview

You will own and lead regional marketing strategy and execution for the US, with a primary focus on driving leads and qualified pipeline through integrated demand generation and event programs. You will partner closely with Sales, Global Marketing teams, and Business Unit leaders to design, launch, and optimize field and executive events that elevate the Unisys brand and create sales-ready opportunities across the region.

Key Responsibilities

• Lead regional demand generation and event programs (global and local) to capture, develop, and convert leads, and report on their contribution to pipeline and revenue.
• Own the end-to-end lifecycle of leads generated through regional programs and events, including nurture strategy, sales engagement, and conversion optimization in partnership with Sales.
• Partner with Global Marketing to localize and execute global event and program motions in the US, ensuring relevance to regional markets, segments, and buyer needs.
• Provide regional oversight and input on brand development and positioning initiatives driven by global teams.
• Drive program and event planning, budgeting, tracking, and reporting for the US, using data to recommend optimizations and demonstrate ROI.
• Bring US perspectives into global thought leadership, messaging, and communication programs, ensuring the region is well-represented in global narratives.
• Drive strategic and tactical marketing support for deal-based and account-based activities, including executive experiences and ABM events for priority accounts.
• Collaborate closely with Sales, Sales Enablement, Business Units, Alliance Partners and other internal stakeholders to align on goals, target accounts, and event/program execution.
• Manage and mentor team members and external partners (including event and agency partners) to deliver high-quality programs on time and within budget.

Qualifications And Experience

• Undergraduate degree in marketing, business, or a related field, plus a minimum of 10 years of strategic and tactical marketing or sales experience.
• Proven experience in field marketing, event execution, and/or demand generation in a B2B environment (technology or services preferred).
• Demonstrated track record of building and executing programs and events that drive qualified pipeline and revenue.
• Experience managing and developing people and/or leading cross-functional teams.

Skills And Competencies

• Excellent communication, collaboration, and presentation skills, with the ability to confidently engage with senior stakeholders and Sales leadership.
• Strong influencing and negotiation skills, with a proven ability to drive alignment and decision-making across functions and geographies.
• Highly organized with a proactive, “can do” attitude and the ability to manage multiple programs and events in a fast-paced environment.
• Strategic thinker who can translate business objectives into clear event strategies and integrated marketing plans, paired with a hands-on approach to execution.
• Experience with marketing and sales automation platforms such as Pardot and Salesforce.com, and comfort working with data to inform decisions.
• Knowledge of social media, digital marketing, and integrated program best practices.
• Experience working with external agencies and partners (e.g., event, telemarketing, advertising, and digital).

Benefits

Unisys offers an outstanding benefits package, featuring unlimited paid time off, a 401(k) match, comprehensive healthcare, HSA matching, ongoing learning opportunities, and more! We’re committed to supporting work-life balance and investing in your future success.