Senior Regional Marketing Manager
Base Career · New York County, NY · 3 wk ago
MarketingFull-time
We need to output HTML fragment with sections: About the team? Actually headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use for each section heading. Only include sections that have real specific content. We need to parse the posting.
The posting includes:
- About The Team (description of team)
- What you’ll do (responsibilities)
- What you’ll need (requirements/qualifications/skills)
- What's in it for you (benefits)
- About Miro (company description)
- Additional sections: Check Out More About Life At Miro (links) - maybe not needed.
- Diversity statement etc - maybe not needed.
We need to map to headings.
We have "About The Team" could be "About the role"? Actually "About the role" heading is for description of role/team. We can use that.
Responsibilities: "What you’ll do" bullet list.
Requirements/Qualifications/Skills: "What you’ll need" includes experience, track record, understanding, analytical skills, collaboration, etc. Could split into Requirements (experience, track record), Qualifications (understanding, skills), Skills (collaboration, AI mindset). But we can combine into one section if we want fewer sections. The instruction: Prefer a few substantive sections over many thin ones. So we could have sections: About the role, Responsibilities, Requirements, Benefits. Possibly also Qualifications? But we need to avoid thin sections. Let's decide: Use About the role (team description), Responsibilities (what you’ll do), Requirements (what you’ll need), Benefits (what's in it for you). Possibly also include About Miro as part of About the role? Could be separate but maybe not needed. The instruction: include a section ONLY when posting has real, specific content for it. About Miro is specific content about company; could be a section "About the company" but not in allowed headings list. Allowed headings are only those listed: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we cannot add About Miro as a heading unless we map to one of those. Could map About Miro to "About the role"? Not ideal but maybe we can incorporate into About the role section. The About the role heading is for description of role/team; we could include both team and company description there.
We must not repeat job title as heading. No Job ID etc.
We must not include Pay or Schedule sections unless posting actually states them. The posting includes salary range statements but they are duplicated and mention "The reasonably estimated salary range is specific to San Francisco..." and then again for New York. It does give salary range? Actually it says "The reasonably estimated salary range is specific to San Francisco and may not be applicable to other locations." Then later: "The range for this role is:" but no actual numbers provided. It repeats same text. No actual numbers. So we should not include Pay section because no specific numbers. Similarly Schedule not mentioned.
Benefits: "What's in it for you" includes equity, wellbeing benefit, WFH equipment allowance, annual Learning & Development stipend. Also mention full benefits may differ per location. That's substantive. So include Benefits.
Now we need to format lists with
for each section heading. Only include sections that have real specific content. We need to parse the posting.
The posting includes:
- About The Team (description of team)
- What you’ll do (responsibilities)
- What you’ll need (requirements/qualifications/skills)
- What's in it for you (benefits)
- About Miro (company description)
- Additional sections: Check Out More About Life At Miro (links) - maybe not needed.
- Diversity statement etc - maybe not needed.
We need to map to headings.
We have "About The Team" could be "About the role"? Actually "About the role" heading is for description of role/team. We can use that.
Responsibilities: "What you’ll do" bullet list.
Requirements/Qualifications/Skills: "What you’ll need" includes experience, track record, understanding, analytical skills, collaboration, etc. Could split into Requirements (experience, track record), Qualifications (understanding, skills), Skills (collaboration, AI mindset). But we can combine into one section if we want fewer sections. The instruction: Prefer a few substantive sections over many thin ones. So we could have sections: About the role, Responsibilities, Requirements, Benefits. Possibly also Qualifications? But we need to avoid thin sections. Let's decide: Use About the role (team description), Responsibilities (what you’ll do), Requirements (what you’ll need), Benefits (what's in it for you). Possibly also include About Miro as part of About the role? Could be separate but maybe not needed. The instruction: include a section ONLY when posting has real, specific content for it. About Miro is specific content about company; could be a section "About the company" but not in allowed headings list. Allowed headings are only those listed: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we cannot add About Miro as a heading unless we map to one of those. Could map About Miro to "About the role"? Not ideal but maybe we can incorporate into About the role section. The About the role heading is for description of role/team; we could include both team and company description there.
We must not repeat job title as heading. No Job ID etc.
We must not include Pay or Schedule sections unless posting actually states them. The posting includes salary range statements but they are duplicated and mention "The reasonably estimated salary range is specific to San Francisco..." and then again for New York. It does give salary range? Actually it says "The reasonably estimated salary range is specific to San Francisco and may not be applicable to other locations." Then later: "The range for this role is:" but no actual numbers provided. It repeats same text. No actual numbers. So we should not include Pay section because no specific numbers. Similarly Schedule not mentioned.
Benefits: "What's in it for you" includes equity, wellbeing benefit, WFH equipment allowance, annual Learning & Development stipend. Also mention full benefits may differ per location. That's substantive. So include Benefits.
Now we need to format lists with - . For prose use
.
We need to preserve all substantive information, not invent or summarize away detail. So we need to keep the details from each section.
Let's extract content.
About The Team paragraph:
"About The Team Miro’s Demand Marketing team is responsible for programs that further establish Miro as a globally recognized Enterprise market leader, measured by increased revenue of our High Touch business. We are a highly cross functional team that works with teams in growth, sales, and customer success to acquire and expand Enterprise customers, supplementing product-led growth with B2B marketing tactics."
We can put that in a
under
About the role
.
Responsibilities: "What you’ll do" list:
- Contribute to the building and execution of Miro's regional marketing plan for AMER, translating GTM goals into a strategy that directly generates and accelerates pipeline
- Lead the end to end development and execution of effective and scalable regional marketing activities including events, ABM, and other field programs that accelerate pipeline and drive revenue
- Align, prioritise and plan closely with sales, marketing and other functional and cross-functional teams to ensure that targets are met
- Apply a strong understanding of sales and business priorities, customer needs, and regional competitive landscape to planning and execution
- Collaborate with digital marketing and demand generation teams to leverage digital tactics for field execution and event follow-up strategies
- Work closely with regional partners and the partner marketing team to incorporate the partner ecosystem into regional plan and field events
- Regularly report on regional performance metrics, campaign ROI, and pipeline contribution to GTM and marketing leaders.
- Own and manage the marketing budget for owned programs, demonstrating a strong ROI for all expenditures.
We need to keep punctuation as is.
Now Requirements/Qualifications/Skills: "What you’ll need" list:
- 7+ years of experience in B2B SaaS marketing
- A proven track record of designing and executing full-funnel marketing campaigns (online and offline) that result in measurable pipeline and revenue growth.
- Deep understanding of the AMER B2B technology landscape, buyer personas, and customer journey.
- Strong analytical skills and proficiency in using CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo).
- Exceptional collaboration and communication skills, with the ability to influence cross-functional teams (Sales, Product, Global Marketing).
- Strong understanding of regional campaign management and measurement
- Outstanding skills in project management and prioritization
- Demonstrated ability to act decisively in ambiguous situations to move work forward
- effective AI-first mindset with eagerness to integrate AI into daily workflows.
- You'll have some examples of how you're using AI to maximize business impact today, the curiosity and confidence to test different agents, automations, and tools, and a drive to share successful approaches with the team.
- You see AI as amplifying your expertise and commit to building fluency as a priority in your role
We need to keep the bullet points exactly.
Now Benefits: "What's in it for you" paragraph:
"We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board."
We should keep that as prose.
We might also include About Miro description as part of About the role? Could add a second paragraph after team description. Let's include it.
About Miro paragraph:
"Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world. We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day."
Also there is diversity statement etc but maybe not needed. We can include that as part of About the role as well, but it's somewhat boilerplate? It's about diversity and inclusion; could be considered substantive but maybe we can omit as it's somewhat generic. The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. Diversity statement might be considered EEO? It's about diversity and inclusion; could be considered EEO-related. Safer to omit.
Also the "Check Out More About Life At Miro" with links - maybe not needed as it's navigation/link. Could omit.
Thus final HTML:
About the role
About The Team Miro’s Demand Marketing team is responsible for programs that further establish Miro as a globally recognized Enterprise market leader, measured by increased revenue of our High Touch business. We are a highly cross functional team that works with teams in growth, sales, and customer success to acquire and expand Enterprise customers, supplementing product-led growth with B2B marketing tactics.
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world. We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day.
Responsibilities
- Contribute to the building and execution of Miro's regional marketing plan for AMER, translating GTM goals into a strategy that directly generates and accelerates pipeline
- Lead the end to end development and execution of effective and scalable regional marketing activities including events, ABM, and other field programs that accelerate pipeline and drive revenue
- Align, prioritise and plan closely with sales, marketing and other functional and cross-functional teams to ensure that targets are met
- Apply a strong understanding of sales and business priorities, customer needs, and regional competitive landscape to planning and execution
- Collaborate with digital marketing and demand generation teams to leverage digital tactics for field execution and event follow-up strategies
- Work closely with regional partners and the partner marketing team to incorporate the partner ecosystem into regional plan and field events
- Regularly report on regional performance metrics, campaign ROI, and pipeline contribution to GTM and marketing leaders.
- Own and manage the marketing budget for owned programs, demonstrating a strong ROI for all expenditures.
Requirements
- 7+ years of experience in B2B SaaS marketing
- A proven track record of designing and executing full-funnel marketing campaigns (online and offline) that result in measurable pipeline and revenue growth.
- Deep understanding of the AMER B2B technology landscape, buyer personas, and customer journey.
- Strong analytical skills and proficiency in using CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo).
- Exceptional collaboration and communication skills, with the ability to influence cross-functional teams (Sales, Product, Global Marketing).
- Strong understanding of regional campaign management and measurement
- Outstanding skills in project management and prioritization
- Demonstrated ability to act decisively in ambiguous situations to move work forward
- effective AI-first mindset with eagerness to integrate AI into daily workflows.
- You'll have some examples of how you're using AI to maximize business impact today, the curiosity and confidence to test different agents, automations, and tools, and a drive to share successful approaches with the team.
- You see AI as amplifying your expertise and commit to building fluency as a priority in your role
. We need to preserve all substantive information, not invent or summarize away detail. So we need to keep the details from each section. Let's extract content. About The Team paragraph: "About The Team Miro’s Demand Marketing team is responsible for programs that further establish Miro as a globally recognized Enterprise market leader, measured by increased revenue of our High Touch business. We are a highly cross functional team that works with teams in growth, sales, and customer success to acquire and expand Enterprise customers, supplementing product-led growth with B2B marketing tactics." We can put that in a
under
About the role
. Responsibilities: "What you’ll do" list: - Contribute to the building and execution of Miro's regional marketing plan for AMER, translating GTM goals into a strategy that directly generates and accelerates pipeline - Lead the end to end development and execution of effective and scalable regional marketing activities including events, ABM, and other field programs that accelerate pipeline and drive revenue - Align, prioritise and plan closely with sales, marketing and other functional and cross-functional teams to ensure that targets are met - Apply a strong understanding of sales and business priorities, customer needs, and regional competitive landscape to planning and execution - Collaborate with digital marketing and demand generation teams to leverage digital tactics for field execution and event follow-up strategies - Work closely with regional partners and the partner marketing team to incorporate the partner ecosystem into regional plan and field events - Regularly report on regional performance metrics, campaign ROI, and pipeline contribution to GTM and marketing leaders. - Own and manage the marketing budget for owned programs, demonstrating a strong ROI for all expenditures. We need to keep punctuation as is. Now Requirements/Qualifications/Skills: "What you’ll need" list: - 7+ years of experience in B2B SaaS marketing - A proven track record of designing and executing full-funnel marketing campaigns (online and offline) that result in measurable pipeline and revenue growth. - Deep understanding of the AMER B2B technology landscape, buyer personas, and customer journey. - Strong analytical skills and proficiency in using CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo). - Exceptional collaboration and communication skills, with the ability to influence cross-functional teams (Sales, Product, Global Marketing). - Strong understanding of regional campaign management and measurement - Outstanding skills in project management and prioritization - Demonstrated ability to act decisively in ambiguous situations to move work forward - effective AI-first mindset with eagerness to integrate AI into daily workflows. - You'll have some examples of how you're using AI to maximize business impact today, the curiosity and confidence to test different agents, automations, and tools, and a drive to share successful approaches with the team. - You see AI as amplifying your expertise and commit to building fluency as a priority in your role We need to keep the bullet points exactly. Now Benefits: "What's in it for you" paragraph: "We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board." We should keep that as prose. We might also include About Miro description as part of About the role? Could add a second paragraph after team description. Let's include it. About Miro paragraph: "Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world. We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day." Also there is diversity statement etc but maybe not needed. We can include that as part of About the role as well, but it's somewhat boilerplate? It's about diversity and inclusion; could be considered substantive but maybe we can omit as it's somewhat generic. The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. Diversity statement might be considered EEO? It's about diversity and inclusion; could be considered EEO-related. Safer to omit. Also the "Check Out More About Life At Miro" with links - maybe not needed as it's navigation/link. Could omit. Thus final HTML:About the role
About The Team Miro’s Demand Marketing team is responsible for programs that further establish Miro as a globally recognized Enterprise market leader, measured by increased revenue of our High Touch business. We are a highly cross functional team that works with teams in growth, sales, and customer success to acquire and expand Enterprise customers, supplementing product-led growth with B2B marketing tactics.
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world. We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day.
Responsibilities
- Contribute to the building and execution of Miro's regional marketing plan for AMER, translating GTM goals into a strategy that directly generates and accelerates pipeline
- Lead the end to end development and execution of effective and scalable regional marketing activities including events, ABM, and other field programs that accelerate pipeline and drive revenue
- Align, prioritise and plan closely with sales, marketing and other functional and cross-functional teams to ensure that targets are met
- Apply a strong understanding of sales and business priorities, customer needs, and regional competitive landscape to planning and execution
- Collaborate with digital marketing and demand generation teams to leverage digital tactics for field execution and event follow-up strategies
- Work closely with regional partners and the partner marketing team to incorporate the partner ecosystem into regional plan and field events
- Regularly report on regional performance metrics, campaign ROI, and pipeline contribution to GTM and marketing leaders.
- Own and manage the marketing budget for owned programs, demonstrating a strong ROI for all expenditures.
Requirements
- 7+ years of experience in B2B SaaS marketing
- A proven track record of designing and executing full-funnel marketing campaigns (online and offline) that result in measurable pipeline and revenue growth.
- Deep understanding of the AMER B2B technology landscape, buyer personas, and customer journey.
- Strong analytical skills and proficiency in using CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo).
- Exceptional collaboration and communication skills, with the ability to influence cross-functional teams (Sales, Product, Global Marketing).
- Strong understanding of regional campaign management and measurement
- Outstanding skills in project management and prioritization
- Demonstrated ability to act decisively in ambiguous situations to move work forward
- effective AI-first mindset with eagerness to integrate AI into daily workflows.
- You'll have some examples of how you're using AI to maximize business impact today, the curiosity and confidence to test different agents, automations, and tools, and a drive to share successful approaches with the team.
- You see AI as amplifying your expertise and commit to building fluency as a priority in your role