Regional Sales Representative - NE

About the role

Full-time junior to mid-level Sales Representative position for the West Coast Region. The role involves driving sales growth in a designated territory, building client relationships, promoting products, and includes 3‑6 months of training at the corporate office in NC. Candidate should be resilient, curious, collaborative, and self‑motivated. InstroTek Inc is a privately owned materials testing equipment company based in Research Triangle Park, NC, with six US offices and international distributors.

Responsibilities

• Manage and grow the sales territory by maintaining relationships with existing customers and identifying new sales opportunities.
• Develop leads through networking, industry events, and direct outreach.
• Travel to meet customers, attend trade shows, and support sales initiatives.
• Serve as the primary point of contact throughout the sales cycle.
• Collaborate with internal teams to address customer needs and improve processes.
• Build strong customer relationships to understand needs and preferences.
• Develop in‑depth product knowledge to effectively communicate value propositions.
• Deliver engaging presentations and product demonstrations to various audiences.
• Meet or exceed sales targets and objectives set by management.
• Prepare quotes and process sales orders accurately and efficiently.
• Provide ongoing customer support, including post‑sales follow‑ups and issue resolution.
• Monitor industry trends, competitor activity, and market conditions to refine sales strategies.
• Maintain clear and proactive communication with internal teams to enhance sales, marketing, and customer service efforts.
• Perform administrative tasks requiring attention to detail and process skills.
• Carry out any additional duties requested by management.
• Conduct hands‑on product demonstrations and training on‑site to show real‑world applications.
• Build relationships with contractors, testing labs, and DOT officials.
• Understand customer challenges and offer tailored product solutions that improve efficiency, accuracy, and compliance.
• Assist customers with troubleshooting equipment issues and coordinate support with the service team.
• Navigate complex purchasing processes, including government contracts, bidding, and supplier approvals.

Requirements

• Excellent verbal and written communication skills for engaging technical and non‑technical audiences.
• Ability to deliver compelling presentations and hands‑on product demonstrations.
• Strong problem‑solving skills to assist customers in selecting the right solutions.
• Bachelor’s degree in Business, Marketing, Engineering, Construction Management, or a related field (preferred but not always required).
• Experience working with contractors, testing labs, DOTs, and municipalities is a plus.
• Competence in Microsoft Office Suite (Excel, Word, PowerPoint) for proposals and presentations.
• Exposure to building relationships in the construction, asphalt or related industries.
• Understanding of asphalt paving, materials testing, and construction processes.
• Familiarity with asphalt testing equipment, density gauges, and compliance requirements.
• Ability to read and interpret technical specifications and industry regulations.
• History of meeting sales targets or other goals in a territory‑based role.
• Negotiation and relationship‑building skills with contractors, engineers, and government agencies.
• Experience with lead generation, account management, and territory planning.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Short‑ and Long‑term Disability Insurance
• 401(k)
• Paid Maternity/Paternity Leave
• Paid Time Off