Regional Sales Manager - West

About the role

Established in 1999, Alta Cima Corp dba Factory Expo Home Centers and Factory Select Homes is one of the nation's largest independently owned retailers of manufactured homes, mobile homes, and park model RV’s. With a critical shortage of housing in the United States, factory-built housing plays a significant role in providing quality, attainable housing solutions across the country. Our mission is simple: provide excellent value homes, deliver outstanding customer experience, and create a culture focused on growth, accountability, and teamwork.

Responsibilities

• Directly lead, coach, and develop General Managers across assigned locations.
• Drive sales performance and achievement of company objectives.
• Foster a culture that holds Managers accountable for sales growth, customer satisfaction, employee morale, and expense control.
• Coach General Managers and sales teams on sales processes including phone calls, customer engagement, follow-up strategies, and closing techniques.
• Partner with General Managers to develop and execute plans for improvement.
• Provide ongoing coaching, mentoring, and leadership development.
• Visit locations to evaluate performance, operations, customer experience, facility appearance, and employee development.
• Affirmatively recruit, interview, hire, onboard, and retain employees.
• Maintain key performance indicators including lead generation, appointments, conversion rates, backlog, closings, cancellations, and gross profit.
• Identify growth opportunities and implement strategies to increase market share.
• Ensure execution of company sales promotions, programs, and initiatives.

Operational Oversight

• Monitor deal flow, contract accuracy, customer timelines, and backlogs.
• Partner with Operations and Corporate departments to resolve challenges impacting customers, sales performance, and team members.
• Support compliance with company policies, licensing requirements, regulatory standards, and safety expectations.

Customer Experience

• Promote a customer-first culture.
• Monitor customer satisfaction and service standards.
• Aid in resolving escalated customer concerns and complex service issues.
• Confirm customers receive professional, timely, and consistent communication throughout the home-buying process.
• Identify opportunities to improve the customer experience and strengthen the company's reputation within each market.

Financial & Business Management

• Monitor home inventories, display furniture and décor, and expenses.
• Review location scorecards, performance metrics, and operational reports to identify opportunities for improvement.
• Assist in developing annual sales goals, forecasts, and business plans.

Communication & Corporate Partnership

• Serve as the primary liaison between Corporate and assigned locations.
• Communicate company objectives, initiatives, policies, expectations, and strategic priorities to field leadership.
• Provide senior leadership with regular updates regarding regional performance, staffing needs, market conditions, operational challenges, and growth opportunities.
• Collaborate with Marketing, Operations, Human Resources, Finance, and Leadership to achieve company objectives.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Proven leadership and multi-location retail management experience.
• Minimum five years experience leading and developing managers and sales teams.
• Ability to travel up to 75% throughout assigned region.
• Ability to coach, mentor, and develop leaders and high-performing teams.
• Strong financial and business acumen.
• Excellent communication, presentation, and people skills.
• Problem-solving, decision-making, and conflict resolution abilities.
• Ability to analyze business performance metrics and implement improvements.
• Highly organized with strong time management and prioritization skills.
• Experience with CRM’s and with Microsoft Office Suite including Outlook, Excel, Word, Teams, and reporting systems.
• Manufactured housing, retail management, or related industry experience a plus.