Regional Sales Manager-Philidelphia

Job Responsibilities

Duties & Responsibilities:

• Seasonal promotional planning by account with Sales Director.
• Identify volume opportunities within the territory – strategize a plan to achieve annual sales goals.
• Implement retail sales goals by account and identify areas of strength and weakness.
• Formulate an action plan to correct problems with specific volume goals and timetables with the Retail Account Manager (RAM) team at the point of sale.
• Administration and tracking of all budgets within the area – allocating as business dictates.
• Monitor and control expenses related to the territory (i.e., T&E, freelance) in accordance with the budget.
• Develop relationships and partnerships at the counter and at store management levels.
• Monitor and improve space and location in the stores and submit current floor plans for all doors each season after careful review and confirmation of space with the Sales Director.
• Analyze by season the retail performance of all product classes for each account by the total chain, by door, and by market.
• Ongoing evaluation of cosmetic/fragrance department trends and rankings and identify Benefit rank and adjust strategies accordingly to increase it.
• Report sell-thru feedback on all promotional and key items.
• Evaluate all co-op and visual week’s business to ensure a positive return on investment.
• Build a professional RAM and Aesthetician (AE) team in assigned territory, ensuring that individuals are developed to maximize their current potential and build toward future opportunities.
• Work with RAMs to build relationships with and recruit AE talent at Cosmetology Schools to create a continuous line of AE bench strength.
• Communicate closely with all Benefit management members on all issues, problems, concerns, and opportunities.
• Manage all Company expenses (personal and team expenses) within the parameters set forth in the T&E Policy.
• Always have a succession pool of talent to fill open positions by area.
• Ensure the overall appearance of counter projects high standards and reflects the intended Benefit culture.
• In-store visuals must be kept current, and housekeeping must be tidy at all times and enforced with counter personnel.
• Permanent and promotional displays must be presentable, accessible, and serviceable at all times.
• Maintain and improve upon space and location for all points of sale, in conjunction with Sales Director and adhering to corporate guidelines.
• Utilize Online Booking tools to their fullest capacity, maximizing schedules and CRM data.
• Allocate spending resources to achieve maximum retail sales.
• Resources encompass all elements of a promotion (i.e., inserts, mailers, catalogs, digital advertising), freelance personnel, etc.
• Ensure receipt of all necessary collateral and merchandising materials to support in-store events.
• Thoroughly brief RAMs and store personnel on all aspects of in-store events, new products, etc.
• Establish retail sales goals for realistic achievement for both products and services.
• Ensure the store and counter are properly merchandised for maximum visual exposure according to corporate Visual Merchandising (VM) directives.
• Maintain ongoing dialogue with Sales Director, Store Management, and corporate Account Directors/VPs on all stock issues.

  Profile

  Requirements:

  • Absolutely no repetition of the job title as a heading.
  • Absolutely no cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, or application instructions.
  • Required experience: Minimum 5 years.
  • Work mode: Full Time.
  • Ability to house a home office or similar.
  • Ability to store promotional products.
  • A minimum of 3-5 years of retail management experience in the retail beauty environment or similar.
  • Valid driver’s license required.
  • This position requires the final candidate to successfully pass an E-Verify check.
  • State board aesthetician or cosmetology license preferred, but not required, to better coach and train AEs.
  • Has built, budgeted, and achieved retail sell-thru sales goals.
  • Has successfully identified, recruited, supervised, motivated, developed, and promoted Account Managers, Aestheticians, and Freelancers.
  • Strong proven training and leadership skills, including selling and customer service.
  • Has obtained the respect of staff and peers through performance.
  • Has created a learning environment.
  • Has broad exposure to the competitive landscape and market, enabling them to gain insight that will drive retail sell-thru.
  • Has worked in organizations where influence must replace control.
  • Has worked closely with all retail management to ensure effective retail sell-thru.
  • Has built, managed, and stayed on budget.
  • Strong organization and excellent oral and written communication skills.
  • Must have advanced knowledge of Microsoft Word, Excel, PowerPoint, and Outlook.
  • Ability to juggle multiple tasks and handle communications to all levels of personnel and external clients.
  • Ability to work independently, resourceful in resolving issues and troubleshooting questions.
  • Ability to track and monitor a large amount of retail data with strong analytical skills.
  • Ability to manage, motivate, and develop sales teams.
  • Understands reflection of brand DNA and can translate to the retail sales teams.
  • Strong attention to detail while simultaneously capable of seeing the whole picture.
  • Confident in presentation and training skills.
  • Strong negotiation skills.